(MENAFN- Khaleej Times) Â Etisalat on Monday revamped its packages for small and medium enterprises [SME] in the UAE and offered them four 'affordable competitive plans' for their businesses.
The Abu Dhabi-based telecom operator's new 'Business Ultimate' mobile plans are customized targeting specific SME business needs. The 'bundled packages' offered at Dh99, Dh199, Dh399 and Dh999 are specifically designed to cater to the needs of SME sector.
The etisalat officials said all the bundles comprise of local and international calls, SMSs, local data and smartphones at zero upfront costs. The latest Samsung Galaxy S4 LTE, BlackBerry Q10 and iPhone 5 are offered exclusively with this plan for the first month.
"We look forward to work closely with SME sector as they are major contributor to gross domestic production of the emirate," Khalifa Hassan Al Shamsi, chief digital services officer, Etisalat Group, said at the Press conference.
Today SMEs represent more than 90 per cent of UAE businesses playing an essential role in building a private sector, and contributing significantly to employment and economic activity in the UAE. According to the Ministry of Economy, the sector contributes an estimated 60 per cent of the UAE's GDP. John Lincoln, senior vice-president, Business Marketing, etisalat said: "SMEs currently represent a significant part of the business community in UAE. The top priorities for SME customers is to lower capital expenses, economise international calling and also avail latest devices to increase productivity."
The basic business ultimate package for Dh99 comprises of 130 minutes of local and international calls each, 130 SMSs and 130MB of local data. International calling add-ons are at rates are as low as 50 fils per minute on a per second billing basis. Users can also benefit from per second billing on both local and international calls in the package. Customers can also choose from multiple add-on options based on their usage patterns that is at Dh60 (1GB), Dh149 (5GB) and Dh219 (12GB). These add-ons are essential today especially where mobile data volumes are becoming an integral part of business needs.
Abdulla Ebrahim Al Ahmed, senior vice-president, Business Solutions, etisalat said "The Business Ultimate plans are designed to offer businesses better network coverage, calling and messaging values which are top priorities while choosing a service provider today. These users do not have to compromise on quality, after sales service and support to get better value from their money. The packages are transparent providing these users offerings which are required for the long term growth of the organisation."
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