(MENAFN- Khaleej Times) The first-ever Dubai World Conference on Consumer Rights, or DWCCR, and Power Brands Dubai exhibition will be launched at the Dubai World Trade Centre from April 1-3, under the patronage of Shaikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai.
Sami Al Qamzi, director-general of the Department of Economic Development, or DED, in Dubai, will deliver the inaugural address at the three-day conference and exhibition.
Entry to the exhibition is free and visitors have the opportunity to see live demonstrations, attend product launches and the opportunity to win two cars and 100 valuable prizes by participating in daily raffle draws.
Organised by the DED in Dubai with the support of Dubai Refreshments Company, the conference and exhibition aim to bring the best international practices in protecting consumer rights and intellectual property to the fast-evolving Middle East retail sector and particularly the vibrant UAE market.
"The Middle East sector has a high concentration of brands, outlets, sales activity and human talent. Dubai is a good example of a vibrant retail market contributing remarkably to the national value-add as well as creating jobs and stimulating growth across other sectors such as logistics and tourism," said Omar Bushahab, chief executive officer of Commercial Compliance and Consumer Protection Sector, referring to the significance of the DWCCR and Power Brands Dubai.
"Creating awareness among traders as well as consumers on internationally-accepted and ethical practices in retailing is the logical next step to making this promising sector competitive and sustainable. The DWCCR and Power Brands Dubai exhibition are part of our efforts in this direction," added Bushahab.
The ultimate objective of the event is to empower consumers and help retailers drive revenues through consumer loyalty. The conference will feature 27 speakers including international consumer rights advocates as well as experts in consumer protection and intellectual property rights, brand strategists, businesses, government officials and the academia. Following the opening address and a speech by Tarek El Sekka, general manager of Dubai Refreshments Company, the delegates will move into the first of four sessions session on the first day.
The Power Brands exhibition will bring together major trademarks worldwide. Aside from exchanging views on the latest concepts on brands and their promotion, the participants will demonstrate their winning practices in quality assurance and customer loyalty.
Sessions over the next two days will also see guest speakers highlighting latest trends and practices in consumer protection and IPR. Each session will be followed by a Q&A session to allow participants to interact with the speakers.Â
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