(MENAFN- Khaleej Times) Dubai Marina Mall may be the ideal place to meet up with friends and family, but visitors to the mall were pleasantly surprised recently, by the sight of an Emirates NBD ATM strolling along the walkaways and escalators of the mall.
The Awesome Travelling Machine (ATM), which sauntered alongside visitors and followed children, excited much laughter and amusement from visitors to the mall.
A creatively filmed video that captured the reactions of mall visitors to the Awesome Travelling Machine went on to win two bronze awards at the recent Dubai Lynx, the premier awards honouring creative excellence for Mena's advertising and communications industry.
"The Dubai Lynx Award sets the benchmark for creativity in the region, and also forms part of the Prestigious Lions Festivals stable which includes the Cannes Lions," said Saif Al Mansoori, Deputy Head - Group Marketing and Branding, Emirates NBD.
This year the Dubai Lynx received a record of 2092 entries from 19 countries across the Mena region.
Speaking about the concept of the Awesome Travelling Machine, Al Mansoori said: "The remote-controlled ATM is a non-functional machine and its cash dispensing powers have not been enabled. The first phase of this fun marketing exercise was well received by mall visitors, and we may consider launching it across other emirates, or using it at Emirates NBD events. The video has already received more than 300,000 views since it was launched a month ago on Youtube."
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.