(MENAFN- Arab Times) Ahli United Bank-Kuwait (AUBK) has introduced the highest level of credit card protection against potential online fraud when shopping online. This latest and enhanced credit card security feature termed as the 3D secure service adds an extra level of authentication by confirming customer identity with a dedicated 3D password (IPIN) that makes internet shopping more secure.
The 3D secure service launched in association with MasterCard SecureCode(tm) and verified by Visa(tm) allows registered cardholders to securely shop online using their AUBK credit cards; providing safety from e-commerce fraud, protection against unauthorized use of card and ensuring that purchases are made by the cardholder.
Mrs Kiran Jaffery, Head of Cards Business Center, stated that "AUBK has been aggressively expanding our product suite to meet customer needs and thus ensuring AUBK is among the first leading banks in the country to launch this innovative service that is currently thehighest level of security standards within the card payment industry. Customers would be required to register for this service prior to using their AUBK credit cards at participating 3D secure merchants. Registration is highly recommended and preferred to ensure cardholder convenience, security and safeguarding against fraudulent activities."
"AUBK is renowned for its innovative role in developing banking services in Kuwait. E-Commerce is now a reality around the world and AUBK is always in the forefront in matching the growing trends of the e-commerce business requirements. Hence AUBK has been continuously upgrading its online technology to ensure consumer convenience and customer protection.
With this launch, AUBK Credit Cards provides yet another unique state-of-the art card security feature to compliment the prevailing bouquet of AUBK credit card offerings. AUBK cardholders will have absolute freedom, comfort and protection in using their credit cards over the Internet", further added Mrs Jaffery.
3D secure service is free of charge for AUBK credit cardholders who simply have to visit www.ahliunited.com.kw to register online for the 3D secure service. Similar to using a PIN for an ATM /POS transaction, cardholders would be enforced to use their IPIN which adds as an intermediate authentication step before the payment is authorized. The IPIN is chosen by the cardholder directly at the time of registration for validating transactions during online shopping at 3D enabled merchants that incorporate the 'Verified by Visa' or 'MasterCard Secure Code' sign.
Call Hayakom 1812000, visit www.ahliunited.com or your nearest branch for more details.
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