(MENAFN- Khaleej Times) Computer data storage solutions giant SanDisk is confident and optimistic that the industry will continue to flourish on the back of ever-growing demand for the segment's products, especially with the advent of devices becoming more and more mobile, its top official said.
The company is celebrating its 25th year anniversary in 2013, and it is looking forward to contribute even more to the industry with more products that will serve consumers' never-ending demand, strengthened by its experience in its quarter-of-a-century of existence.
"The demand for flash memory products is just ferocious" with more [mobile] devices being introduced in the market, SanDisk is making sure we are keeping up with [the needs of consumers]," Sanjay Mehrotra, the co-founder, president and chief executive officer of SanDisk, told Khaleej Times in an interview.
SanDisk's efforts have rewarded it with global recognition; according to a recent Kelton global brand tracking report, SanDisk leads all categories when it comes to awareness, familiarity, favourability, recommendation and purchase.
The California-based multinational corporation manufactures a wide range of data storage solutions, from solid-state drives that boost PC performance to flash memory cards, an omnipresence in today's mobile world.
10% revenue jump
Mehrotra, on a rare visit to Dubai, sees the flash industry here - and the Middle East in general - as key to the company's business. Emerging markets - including the UAE - he says, play a significant role for SanDisk's business, as over 50 per cent of the company's revenues come from these areas.
SanDisk forecasts a 10 per cent increase in revenue for 2013 to $5.6 billion, and mobile devices such as tablets, smartphones and next-generation portable PCs will play a major role in it.
"Everywhere you look, everyone has a mobile device" [that is why] we are here doing our best to deliver the best products for consumers to use," Mehrotra said.
"Mobility is a part of everyone's lives now, and having good flash memory products will help us make the most out of them," he added.
While brand awareness may not be an issue with SanDisk firmly holding the No. 1 spot in global market share, he said the company is not resting on his laurels, saying that the company is ready to take its business to even greater heights.
And with over three decades of being in the industry, Mehrotra has probably seen it all, yet - based on his vast experience - this has not stopped him from continuing to find ways to further boost the company. He says the changes he has seen in more than 30 years have been "fantastic" and that he is both proud and humbled of the contributions that SanDisk has done for the industry.
Mehrotra stressed that industry-wide relationships are important not only for SanDisk itself, but more so for letting people know the benefits of flash and how it can make one's mobile life more enjoyable.
"People have lots of data to store and want it to be ready for use anywhere. With SanDisk's products, they can rest assured that they have something that is very reliable and will perform at the highest level," Mehrotra said.
He is even more confident that SanDisk will continue to carry on the legacy it has brought to the industry in the past 25 years and well beyond that.
"We are well-positioned to further expand our business and we will do whatever it takes to achieve this," Mehrotra said. "I am confident not only for SanDisk, but for the industry in general."
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