(MENAFN - Muscat Daily) The Sultan Center has always prided itself on brand exclusivity wherein it sources the best products from around the world that are distinct from what other chains in the business may have to offer.
For instance products such as those from the Jordanian brand, Nabeel, TGIF prepared meals, Voss water, IBC root beer, a wide assortment of Schweppes beverages, caffeine free Pepsi, cherry Pepsi and Fritolays, along with 20 or more varieties of heat-and-eat meals such as buffalo chicken wings, are exclusive only to TSC outlets.
In keeping with its policy of providing top notch quality, all TSC outlets apply the first-in-first-out strategy when it comes to perishables, fresh and frozen foods and dairy products. Convenient category adjacencies facilitate ease of shopping and easy product locating for customers.
The choice and availability of these brands are also determined by the retail chain's clientele, or more specifically by products that clients are accustomed to in their respective home countries.
''With a mixed client base comprising mostly European and Indian expatriates and other Arab nationalities, TSC's retail inventory showcases brands that customers can easily identify with from retail experiences in their own countries,'' says Alaa al Attar country division merchandise manager, Supermarket.
Sultan Center is a strong votary of the adage that one can't put a premium on quality. It is solely because of the uniqueness in product choice that is available.
''The presence of brands and products that are exclusive only to TSC allows customers to take advantage of the opportunity and stock up on their purchases,'' explains Attar. This is often the case at the chain's Qurum and Azaiba outlets that showcase a vast array of popular international brands.
That being said, TSC does promote budget friendly retail at its wholesale and discount stores in Al Khoud and Al Amerat. Here heavily discounted products, frequent offers and competitive pricing afford maximum value for money and are ideal retail solutions for large families or bulk purchases. The same holds true for TSC outlets at Al Mawaleh, Sumail and Quriyat that houses a wide variety of everyday staples for unbeatably low prices.<