Sharjah puts Emirati heritage in spotlight 

(MENAFN - Khaleej Times) Emirati heritage is in the spotlight once again at the Sharjah pavilion at the International Tourism Bourse in Berlin.

The exquisite pavilion at the exhibition stands out with its activities and celebration of Emirati heritage and culture and has been attracting a regular stream of participants, international media and regular visitors since it opened on Wednesday.

The 403-sqm Sharjah pavilion that showcases various festivals, events and tourist attractions of the emirate also includes Heritage Corner featuring live performances and activities celebrating the best of UAE's culture, cuisine, folklore, arts including henna-painting etc.

The visitors are offered an up close and personal experience of the traditional life in Sharjah and the UAE. Many German and European visitors are seen enjoying a slice of this unique cultural experience as they partake of traditional Emirati sweets, dates and even pose for pictures in traditional Emirati and Arabian costumes.

Khalid Jasim Al Midfa, Director General, Sharjah Commerce and Tourism Development Authority said the Authority is keen to promote the Emirati identity and heritage in international events and exhibitions such as ITB and festivals and family entertainment and fun events at home. Such events offer a window into Emirati customs, traditions and heritage encouraging tourists to visit the emirate and discover a distinct cultural tourism experience, he emphasised.

Pointing to the diversity of Sharjah's tourism product, Al Midfa said that the emirate offers modern and high-end hotels, well-developed tourism infrastructure that goes with an endless array of museums, archaeological sites, rich heritage, diverse cultural and scientific research centers and archaeological sites.