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MENAFN - 25/02/2013

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(MENAFN) The Coca-Cola Company and its Saudi partner Aujan Group Holding have launched two new beverage companies, the Aujan Coca-Cola Beverages Company and Rani Refreshments, Saudi Gazette reported.

Rani Refreshments will hold the global rights to brands such as Rani and Barbican, while the Aujan Coca-Cola Beverages Company will be an authorized manufacturer and distributer of its products, the statement said.

The Aujan Coca-Cola Beverages Company will also be the licensed manufacturer in the Middle East of VIMTO, the statement added.

Aujan's Vimto brand was not part of the Coca-Cola transaction, but will now be distributed by ACCB, said Roland Ebelt, the newly-appointed general manager of Rani Refreshments.

The Saudi-based juice manufacturer, which signed a USD1 billion deal with Coca-Cola in 2011, plans to introduce the Rani and Barbican brands in international markets.

 






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