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MENAFN - Khaleej Times - 24/02/2013

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(MENAFN - Khaleej Times) Emaar Properties has further strengthened its portfolio of premium hotels, residences and serviced apartments in Downtown Dubai with the announcement of The Address Residence Sky View.

The launch of The Address Residence Sky View will be held simultaneously in Dubai and Riyadh, allowing clients in the two key markets ease of access to the new release. Potential customers can pre-register for the Dubai launch online on February 27. The Dubai sale will be to the online applicants on a first-registered, first-served basis on March 2.

"The Address Residence Sky View will be another impressive, iconic structure to the Dubai skyline... The project builds on the growth of the property market and tourism sectors of Dubai, offering investors a premium choice of home in the most prestigious square kilometre on earth," Emaar Properties chairman Mohamed Alabbar said.

A 50-storey hotel, residence and serviced apartment twin-tower complex atop a grand podium - designed by the architects of Burj Khalifa, Skidmore, Owings & Merrill - The Address Residence Sky View is set to become another compelling landmark in the city and a notional gateway to Downtown Dubai.

The towers serve as a perfect complement to the thriving world-class lifestyle in Downtown Dubai, described as the most prestigious square kilometre on earth and "The Centre of Now". It will be linked directly to the Dubai Metro and The Dubai Mall via the new air-conditioned travelator.

Spanning the tower complex is a unique Sky Bridge, which includes a signature restaurant, ballroom and infinity pool with amenity deck, which offers 360-degree vistas of Downtown Dubai and panoramic views of the Gulf.

The Address Residence Sky View also complements Emaar's focus on leveraging the strong investor confidence in Dubai's property market and surging demand for premium residences and hotels in central locations.

The Address Residence Sky View, at a height of over 230 metres, brings a new dimension to spatial design to Downtown Dubai. All 532 serviced apartments are fully furnished and designed to ensure optimal light across all living spaces and with floor-to-ceiling windows that offer stunning views of Downtown Dubai or the Gulf. Exclusive amenities are combined with an interior design philosophy that evokes quiet elegance and refined luxury, laying the foundation for a truly unique lifestyle experience at the gateway to Downtown Dubai.

Envisaged to become a much sought-after address in Downtown Dubai, The Address Residence Sky View will also serve as a preferred business hotel of approximately 180 keys, appealing to visitors to the neighbouring Emaar Square and Dubai International Financial Centre.

The development is conveniently close to the Mohammed bin Rashid Boulevard, billed as the world's most prestigious boulevard with an extensive choice of retail and food and beverage choices.

Backed by strong investor response, Emaar Properties has marked several key new project launches in recent months in Downtown Dubai and Arabian Ranches, its established masterplanned communities.

Emaar is also developing the first residential community in the newly launched Mohammed bin Rashid City, the largest of its kind real estate development in the region, along with Dubai Holding.

 






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