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MENAFN Press - 20/02/2013

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(MENAFN Press) February 20th, Dubai, United Arab Emirates:

Panasonic, the worldwide leader in the development and manufacture of electronic products is collaborating with Al Manzil Electronics “ the exclusive distributor for its Audio Visual and Home Appliances products in Iraq - at the convention being held in Rotana Hotel, Erbil.

At the convention, attended by leading dealers, contractors, consultants & ministries from Iraq, Panasonic is showcasing its extensive line-up of Indoor Air Quality (IAQ) solutions for ventilation, air purification and energy saving, to create more comfortable, healthy and environmentally friendly living environment. Panasonic's Indoor Air Quality solutions are designed and engineered to be used across various environments such as residential houses, offices, restaurants, hotels etc.

The convention offers an ideal opportunity to sample and review the wide range of innovative products on display. The key product highlights for the convention comprised of Ceiling Fan - F-56MZ2 with new safety features and Ventilation Fan “ FV-25AUF1- Wall Mount Type for kitchen and FV-10EGS1- Wall Mount Type and FV- 15WH3 “ Window Mount Type for bathrooms.

In addition to this, other new products like, Range Hood, Air Curtain, Hand Dryer, Air Purifier, Electric Fan and Water Pump were also showcased.

Commenting on the convention, Mr. Kamran Khan, Deputy Managing Director, Panasonic Gulf Fz said, "Iraq's economy has witnessed a manifold transformation over the last few years and the Iraqi government has contributed substantially to this evolution. Diversification of business and appropriate allocation of resources have been vital contributors. Through this convention, we want to showcase our extensive range and tap into this potential market".

Mr. Kiminobu Yamamoto, Group Manager of Fan R&D, Panasonic Manufacturing Malaysia Berhad, said, "Panasonic is a leading brand when it comes to the ceiling fans market in Iraq. We foresee this to rise considerably and the solutions we offer are not only of top quality, durability and efficiency; they are extremely eco friendly as well".

Also, Panasonic's ceiling fans are the only fans equipped with a variety of safety features such as "motor & blade fall off prevention" and "fire prevention" which could eliminate risk of accidents happening by improper installation.

Similarly, Panasonic's Kitchen Ventilation Fans come equipped with a unique filter option and are a new product range from Panasonic for the Iraqi market. This filter type collects oil effectively and is ideal for kitchen use.

On the other hand, Panasonic's Bathroom Ventilation Fans are compact yet powerful. They are easy to install and help to improve indoor air quality by eliminating moisture and foul smell by using highly performed mechanical ventilation.

Commenting on the association with Panasonic, Mr Riad AlMawy, Managing Director, Al Manzil Electronics Group, said "We have been a historical and strategic partner for Panasonic in Iraq and the fan & air solution market is experiencing a strong & robust demand that will be addressed by the new line up and range of innovative products in the Iraqi Market, backed by Al Manzil Golden Warranty".

About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (US105 billion) for the year ended March 31, 2011. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.About Panasonic Marketing Middle East and Africa FZE (PMMAF)Effective January 1, 2012.Panasonic Marketing Middle East FZE (PMM) has been renamed as 'Panasonic Marketing Middle East and Africa FZE' (PMMAF). As the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. PMMAF aims to become the No. 1 Green Innovation Company in the Electronics Industry in Middle East and Africa, as part of Panasonic's group-wide global commitment to drive eco-innovation by 2018, the 100th anniversary of its foundation. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.PMMAF website:http://www.panasonic.ae


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