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MENAFN Press - 20/02/2013
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About VisitBritain
VisitBritain is Britain's national tourism agency, responsible for marketing Britain worldwide and developing Britain's visitor economy. A non-departmental public body, funded by the Department for Culture, Media and Sport, we work in partnership with thousands of organisations in the UK and overseas • the Government, the industry and our strategic partners in London, England, Scotland and Wales • and seek to ensure that Britain is marketed appropriately around the world.Our priority is to deliver a four-year match funded global marketing programme, working with the private sector, which takes advantage of the unique opportunity of the Royal Wedding, the Queen's Diamond Jubilee and the London 2012 Games to showcase Britain and attract new visitors from the tourism growth markets of Asia and Latin America and to reinvigorate our appeal in core markets such as the USA, France and Germany. Over the next four years the organisation is looking to attract an extra 4.6 million visitors, spending an additional 2.3 billion across the country and supporting the creation of almost 60,000 new jobs.VisitBritain operates in 21 overseas markets:-Americas: Brazil, Canada, USA.-Europe: Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden & Switzerland.-Asia Pacific & Middle East: Australia, China, India, Japan, UAE.For more images: http://media.visitbritain.comNotes to editors1.VisitBritain's Sales Mission will feature the following suppliers: Westfield, Burlington Arcade, Globus Family of Brands, Liberty, Melia White House, Oxfordshire Cotswolds, Radisson Blu Edwardian Hotels, The Goring Hotel, The Place Hotel Manchester, Rail Europe Middle East, Select Travel Services, Skylink Travel & Tourism, Tourism Ireland, Travellanda Ltd, VisitEngland, VisitScotland, and VisitManchester. [1]2.The Great Britain “ You're Invited campaign hosts a series of celebrity films shown across VisitBritain's online platforms, including the LoveUK Facebook page, as well as on third-party websites such YouTube.3.Along with the celebrity films, VisitBritain is running a series of ads with industry partners in key markets around the world promoting great deals and new products to entice visitors to come to the UK before, during and after the London 2012 Games. 4.The organisation has also recently announced it will soon undertake a 27 million image campaign. This will see it taking the GREAT campaign into some of the most dynamic, fastest growing and economically important cities across the world in an effort to inspire more visitors to travel to Britain. Their unmissable ads will appear in newspapers, cinemas, magazines, subway and stations, as well as on various online platforms. It will be the largest tourism marketing campaign in VisitBritain's history.5.ScheduleWednesday, 20 February 2013: Abu Dhabi Time (hr)AgendaLocation930-1000Registration Hilton, Abu Dhabi Liwa Ballroom A1000- 1300B2B Workshop (Meetings with UK suppliers)Hilton, Abu DhabiLiwa Ballroom A1305 - 1400Networking LunchHilton, Abu DhabiLiwa Ballroom B abudhabi.hilton.com Thursday, 21 February 2013: Dubai Time (hr)AgendaLocation0830 - 0900Registration JW Mariott MarquisEmirates Ballroom 1 900 - 1300B2B workshop(Meetings with UK suppliers)JW Mariott Marquis Emirates Ballroom 1 1305 - 1400Networking LunchJW Mariott Marquis Kitchen 6JW Marriott Marquis Hotel Dubai



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