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MENAFN - Arab News - 19/02/2013

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(MENAFN - Arab News) Saudi Arabia's market is booming with smart products as demand for these products is huge and growing rapidly every year, according to Park Jae Cheon, general manager of Samsung Electronics, Saudi Arabia.

Cheon, who was speaking at the unveiling of new products and services at the Samsung Electronics Middle East and North Africa Forum, said: "Samsung's products and services will continue to dominate the consumer electronics industry not only in the region but in the whole world."

The Korean electronics giant has lined up a range of new products for the Saudi market, Park added.

Kyung-tae Bae, president of Samsung Electronics in Middle East and North Africa (MENA), while opening the forum, gave an overview of the company's vision of creating new, richer experiences for consumers through its deep understanding of the region and its relentless pursuit of discovery and innovation.

"Thanks to our understanding of consumers and their lifestyle in the MENA, Samsung has registered tremendous growth in the region," Bae said.
"We have achieved 65 percent sales growth in 2012 and stand as a leading consumer electronics brand, and we plan to continue pushing the company forward this year."

Bae added: "From Smart televisions that are redefining the TV experience to hyper connected cameras, intelligent home appliances and the most versatile PCs, our regional product lineup this year reflects our commitment to delight consumers, bringing not just what they expect, but what they'd never dreamed was possible."

Bae said 2012 was the most successful year in Samsung's history. Samsung's sales tripled in the last three years and Samsung is the No. 1 brand in the region.

Park said Samsung is all set to launch its Galaxy S IV and 85 inch TV in the second quarter of this year in the Saudi market.

"I hope these products will also generate huge demand in Saudi Arabia after the successful launches of other products in the market," Park said.
Samsung demonstrated leadership across all of its categories in 2012, including the TV market.

Samsung achieved an 18 percent growth in revenue, a 19 percent growth in unit Sales in the total regional TV market.

Asim Alqahtani, product manager-CTV, Samsung, Saudi Arabia, said: "The TV market in Saudi Arabia is very big and still growing very fast. Due to huge demand for bigger products in the Kingdom, bigger sized products are planned for the Saudi market."

He said earlier there was demand for 30-inch to 40-inch TVs in Saudi Arabia, but now the consumers are looking for 40-inch to 50-inch TVs. So, there is big scope for larger TVs in the Kingdom, he said.

Yesterday, Samsung launched its flagship F8000 LED TV, the first Samsung TV, to feature a quad-core processor.

Samsung also introduced its first 85-inch Ultra High Definition TV (UHD TV), the 85S9.

Based on its in-depth understanding of consumer needs, Samsung is offering fresh perspectives with its new range of appliances for the MENA region.

The new Samsung refrigerator (RT38) was built with durability in mind.
Samsung, staying true to its smart camera vision, unveiled its newest addition to its NX-range.

The NX300 blends highly functional and simplified Wi-Fi sharing with exceptional image quality, fast Hybrid Auto Focus, and 3D still video capture.
Samsung's new PC line-up in the MENA consists of two new devices that combine powerful performance with design excellence.

The new Series 7 Chronos and the portable Series 7 Ultra Notebook are equipped to handle both work and entertainment applications.


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