(MENAFN Press) (Newswire.net -- 11th, February, 2013 -- Cedar Falls, Iowa) --
When it comes to traffic online there are several different forms of traffic. Two of the most common ways to drive traffic are with SEO (Search Engine Optimization), and pay per click advertising. Today businesses are using both ways to drive traffic and leads to their websites.
So, what is Pay Per Click advertising? It is where an advertiser places ads such as text ads, banner image ads, or video ads through a pay per click advertising engine like Google adwords, MSN adcenter through Bing and Yahoo, Facebook, or through various other websites.
One of the keys to driving a successful pay per click campaign is careful keyword selection matched with a well written ad. There are a lot of things that go into selecting keywords. Starting with the first general 5-10 keywords about that particular idea, product, or niche and putting them into the Google keywords tool is a great place to start to get an idea of what keywords people are searching for and the potential traffic that could come with them.
Writing ads for pay per click advertising really takes a lot of things into account. The first thing to think about is, what the person clicking the ad is really trying to accomplish. When you can help "paint the picture" of what that person is trying to accomplish you will have a high CTR (Click Through Rate). A high click through rate is essential to keeping your ads showing and converting visitors to click to your website and hopefully take you up on your offers.
There are many pitfalls an un-educated advertiser can fall prey to within advertising platforms. That is why it is beneficial to have someone who has run campaigns and studied under mentors who have driven thousands and thousands of clicks to webpages and offers is one of the first best steps someone looking to get into pay per click advertising.
Jesse Anema and his team are offering the opportunity for customers to try pay per click advertising with very little risk. Because they are a Google Engage agency, they have free advertising credit they can extend to new clients wanting to get their feet wet.