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MENAFN Press - 11/02/2013

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(MENAFN Press) (EMAILWIRE.COM, February 11, 2013 ) Victoria, Canada --

In new numbers released, nearly nine-in-ten individuals who use the internet do not trust websites or social-media sites with their private information. Repeated privacy bundles from Facebook, Google, WhatsApp, and other sites take their toll over time on how safe individuals appear to feel while online.

The technology analysis from Ovum found that only 14% of the 11,000 that were surveyed believe the internet companies are honest about their use of the consumer data they collect. The study spanned 11 countries, proving that the concern is not simply set to an individual group of persons, but instead an apparent universal concern. The concerns have seem to prompt a need for web services to have a proactive stance in assuring users of their honesty.

Ovum cites that the need to allow free messaging app WhatsApp access for smartphone's address book before it can be utilized is a reason consumers distinct online services and "significantly harming the reputation of internet companies as a whole."

Within the last week a group of nearly 100 individuals within the United Kingdom signaled that their intention was to sue Google over illegally tracking their online activity without consent. The group has chosen to take such action despite the fact that Google claims it had no interest or intention of collecting their personal data.

The principal analyst at Ovum, and author of the report, Mark Little, said: "Internet companies need a new set of messages to change consumers' attitudes. These messages must be based on positive direct relationships, engagement with consumers, and the provision of genuine and trustworthy privacy controls.

"Most importantly, data controllers need a better feel for the approaching disruption to their supply lines, and must invest in tools that help them understand the profile of today's negatively-minded users - tomorrow's invisible consumers."

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