(MENAFNEditorial) (Newswire.net via Emailwire.com -- February 9, 2013) Portland, OR --Â
The Mobile App for Local Business does not mean that if you build it they will come. And,the number of downloads don't even necessarily mean what the business would like to think it means. Dan Crider, senior executive at the Portland based non-traditional marketing company Wealth Net, emphasized that " revenue should not necessarily be the local businesses number one priority."Â
What then encourages a local business buy an expensive custom solution and to host a Mobile Application? There are many benefits. The business can reach large audiences at a relatively inexpensive cost by advertising on cross-promotional platforms as long as their app is highly engaging.
The better the user experience, the more buzz that is generated. It is like chocolate ice cream. If it is really good the word gets around.  There is a very strong correlation between initial customer engagement, loyalty and overall lifetime value according to Kontagent, an online analytics provider.  The point to be made is maximize engagement and the money will follow.Â
One mistake that many local businesses make is in the belief that Mobile is like the Web. Nope, according to Crider " the app is an entirely different business opportunity and should be thought of as a separate and complete strategy."  Two of the many features offered by the Mobile Apps developed by Wealth Net offers the ability to gather email addresses of subscribers and then to SMS text message those subscribers with an appropriate message. An example might be that the local business, a bar in this example, is telling subscribers about their two-for-one drink special that starts in one hour.Â
Mobile Apps are so versatile because each app is fed by a rich set of underlying data, services or both. It is up to the Local Business to leverage that information well, stuffing the app with the right stuff...what their clientele wants most.Â
So, what does a "good" Mobile App cost? The average business mobile app costs more than $15,000. And, there are good reasons to believe the cost is worth it. Wealth Net has focused on developing custom built apps in the $1000 to $5000 range. Considering that 92% of 18-24 year olds do not use email anymore since they communicate using text messages, social media and Mobile Apps a case can quickly be built for app development in many more local businesses.
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