Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

New Digital and Social Media Skills Required by US Executives  Join our daily free Newsletter

MENAFN Press - 09/02/2013

No. of Ratings : 0
Add to Mixx!


 


(MENAFN Press) (Newswire.net -- February 9, 2013) Los Angeles, CA --

Several studies have highlighted the need for executives to learn digital skills in 2013. The LinkedIn study of professional goals revealed that top of the list for 2013 is professional development through learning new skills. The IDC 2013 Chief Marketing Officer Predictions report focuses on the need for digital analytics and says 50% of new hires will be required to have these skills. The Public Relations Society of America (PRSA) has identified learning the skills necessary to master digital and social media as one of the top concerns for the industry.

Sadly, many schools do not yet teach these skills in marketing and PR, says Meritus Media CEO, Sally Falkow. According to the IDC report half of new hires in marketing and PR will have a technical background because the company needs those skills. However just having technical skills wont solve the problem. The perfect hire is someone with marketing and PR knowledge and experience and these new technical skills.

The Meritus Media award-winning digital and social media training program addresses the skills required for PR and marketing success in 2013 and beyond.
The new trends emerging as essential to marketing and PR success that demand these skills are:

Monitoring (Skill: Data Mining - how to find and listen to relevant social media conversations)
Content analysis (Skill: Social Intelligence - how to extract actionable insights from the data gathered)
Visual communication (Skills: Content - how to create and distribute original, sharable images, infographics, videos)
Measuring results (Skills: Analytics - how to tie activity to business goals and track outcomes and results.)

Falkow was named PR Trainer of the Year for the Meritus Media digital and social media strategy training program she developed in 2009. To date more than 1,000 agency and corporate executives have completed this training. Most marketing and PR students complete their courses without these skills, yet companies require them in a new hire, notes Falkow. People already in a PR or marketing position who learned their craft 15 or 20 years ago need to learn these new skills to remain relevant in todays digital world.
The full curriculum of the training and coaching program is available on the Meritus Media website. http://www.meritusmedia.com


About Meritus Media website
http://www.meritusmedia.com

 






  MENA News Headlines


 
Click to Apply






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country
Marketwatch News
UPI News
Comtex News

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help