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MENAFN - ProactiveInvestors - Australia - 04/02/2013

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(MENAFN - ProactiveInvestors - Australia) Mobile Embrace (ASX: MBE) has reported unaudited revenue of A1.6 million for its mobile advertising business for the half year to December 2012, more than double the 760,000 reported in the half year to June 2012.

The mobile content premium billing business, with a shift in marketing and the launch of a new mobile billing platform, is showing strong month on month customer acquisition growth following a transitional softer revenue period.

Monthly customer acquisition has grown more than 40% from December 2012 to January 2013, and all indicators are robust for growth to continue.

Unaudited revenue for the Mobile Embrace group has increased 16.5% to 5.76 million for the first half of fiscal 2013 compared to the previous corresponding period, which is in line with forecasts.

The mobile advertising business has continued to strengthen and grow its mobile advertising premium publisher network with leading publishers such as Sportsmate, Mamamia, Dictionary.com, APN, ARN and BBC.

The Tier 1 premium publisher network provides advertisers access to large volumes of targeted ad impressions monthly across mobiles and tablets.

The list of major brand clients purchasing advertising within the network has continued to expand with many notable additions including American Express, Jagermeister, St George, Peugeot, Red Bull, Xbox, Dick Smith, Kelloggs, SPC, Kia, Warner Music, Red Rooster, Webjet, Sanitarium, Adidas, Disney Home Entertainment, Schick and Village Roadshow


Further growth forecast

Consumers are currently devoting a quarter of their media consumption time to mobile devices, yet the channel only attracts 1% of the advertising dollars spent.

The total value of the global mobile advertising and marketing market is tipped to grow from 4.95 billion in 2011 at a compound annual growth rate of 31% to 25.6 billion in 2017, corresponding to 15.5% of the total online advertising market.

The growth of online mobile internet usage in Australia is rapid, up by 189% in the past 12 months.

This is a significant driver for growth in mobile advertising inventory, and increasing business demand for mobile advertising.

Australian internet access via mobile devices is forecast to exceed internet access via desktop PCs in 2014.

 






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