Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

Mobile Embrace more than doubles mobile advertising revenue to A$1.6M  Join our daily free Newsletter

MENAFN - ProactiveInvestors - Australia - 04/02/2013

No. of Ratings : 0
Add to Mixx!


(MENAFN - ProactiveInvestors - Australia) Mobile Embrace (ASX: MBE) has reported unaudited revenue of A1.6 million for its mobile advertising business for the half year to December 2012, more than double the 760,000 reported in the half year to June 2012.

The mobile content premium billing business, with a shift in marketing and the launch of a new mobile billing platform, is showing strong month on month customer acquisition growth following a transitional softer revenue period.

Monthly customer acquisition has grown more than 40% from December 2012 to January 2013, and all indicators are robust for growth to continue.

Unaudited revenue for the Mobile Embrace group has increased 16.5% to 5.76 million for the first half of fiscal 2013 compared to the previous corresponding period, which is in line with forecasts.

The mobile advertising business has continued to strengthen and grow its mobile advertising premium publisher network with leading publishers such as Sportsmate, Mamamia, Dictionary.com, APN, ARN and BBC.

The Tier 1 premium publisher network provides advertisers access to large volumes of targeted ad impressions monthly across mobiles and tablets.

The list of major brand clients purchasing advertising within the network has continued to expand with many notable additions including American Express, Jagermeister, St George, Peugeot, Red Bull, Xbox, Dick Smith, Kelloggs, SPC, Kia, Warner Music, Red Rooster, Webjet, Sanitarium, Adidas, Disney Home Entertainment, Schick and Village Roadshow

Further growth forecast

Consumers are currently devoting a quarter of their media consumption time to mobile devices, yet the channel only attracts 1% of the advertising dollars spent.

The total value of the global mobile advertising and marketing market is tipped to grow from 4.95 billion in 2011 at a compound annual growth rate of 31% to 25.6 billion in 2017, corresponding to 15.5% of the total online advertising market.

The growth of online mobile internet usage in Australia is rapid, up by 189% in the past 12 months.

This is a significant driver for growth in mobile advertising inventory, and increasing business demand for mobile advertising.

Australian internet access via mobile devices is forecast to exceed internet access via desktop PCs in 2014.


  MENA News Headlines

Click to Apply



Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  

Middle East North Africa - Financial Network

Main News
News By Industry
News By Country
Marketwatch News
UPI News
Comtex News

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details


Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks

Saudi Arabia 

Investment Game
Economic Calendar
Financial Glossary

Portfolio Tracker


Financial Calculators

RSS Feeds [XML]

Corporate Monitor


Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters

© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help