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MENAFN - 03/02/2013

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(MENAFN) Strategy Analytics, the research firm, stated that during 2012's fourth quarter, Apple became the largest mobile vendor in the US by volume terms, selling around 17.7 million mobile devices, reported Xinhua News.

The figure enabled the US giant to outperform Samsung, which had been the largest mobile phone vendor in the country since 2008.

The South Korean firm is estimated to have sold 16.8 million mobiles in the US in the period.

Apple's market share in the country grew to a record high of 34 percent in the quarter, while Samsung's reached 32 percent.

Apple's success has been attributed to strong demand for its iPhones, its App Store, its carrier subsidies and extensive marketing around the new iPhone 5 model.

Nevertheless, Samsung is forecasted to rank on the top of the list again, and become the largest mobile vendor in the US in 2013, helped by the introduction of new models, including the Galaxy S4.

 






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