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MENAFN Press - 31/01/2013

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(MENAFN Press) SAP has praised the enterprise app potential of the BlackBerry10 (BB10) platform.

SAP is among the companies set to have enterprise applications available to download from the launch.

"SAP is committed to building beautiful, easy-to-use mobile apps to help our customers run their business better," said Sam Alkharrat, Managing Director, SAP MENA.

"We are having a very good experience developing enterprise-grade finance apps on the BB10 platform using the SAP Mobile Platform. With the SAP Mobile Platform the mobile app development community can build apps that can run on both the new BB10 and the existing BlackBerry platforms and devices."

Mobility is a key part of SAP's long-term global growth strategy to double its addressable market, reach 1 billion people and generate global revenue of ‚ 20 billion by 2015.

"Mobility is central to our innovation agenda and a powerful technology trend that has broad and deep impact across both the enterprise and consumer markets," added Alkharrat.

"There are tremendous opportunities for companies that can help realize its benefits. We are proud to be at the forefront of the mobile revolution, and our ability to unwire core business processes is set to go from strength to strength in the coming years, particularly in the MENA region.

SAP brings the power and simplicity of consumer mobile technology to the business world, helping to make 'anytime, anywhere' access on any device a reality through the widest range of mobile business apps and the most robust mobile platform around."

In April 2012, SAP acquired Syclo, a leading provider of enterprise mobile applications and technologies, adding industry-leading expertise in building and selling mobile solutions in industries such as utilities, oil and gas, life sciences and manufacturing.

The move also accelerated the adoption and deployment of new mobile asset management and field service solutions on Sybase Unwired Platform, part of the SAP mobile platform and the company's infrastructure for developing and managing mobile apps.

According technology analyst IDC, SAP Afaria (data protection using enterprise mobile device management from SAP) is currently #1 in the Mobile Device Management market with 20% share, while the Sybase Unwired Platform ranks #2 in the Enterprise Application Platform market1.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device “ SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 232,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.


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