(MENAFN Press) Beirut, Lebanon “ January 7, 2012:
Grey Group, the all encompassing communication agency which is part of WPP worldwide, was appointed to handle the overall brand communications for Beirut City Centre, and to work closely with the management marketing team of Majid Al Futtaim Properties, to deliver world-class marketing and advertising concepts.
Karim Nader, Managing Director of Grey Group Beirut said, "We are pleased to work with Majid Al Futtaim Properties who are leaders in the field of shopping mall development across the region. We look forward to further showcasing our creative skills through integrated strategic insight across all communication channels."
The sheer magnitude of Beirut City Centre will prove to be a one-stop destination and great shopping experience for locals and tourists alike. In addition to the over 200 retail outlets on hand, the first VOX Cinema, the latest-concept family entertainment centre “ Magic Planet, and the first Carrefour hypermarket, Beirut City Centre will set a new benchmark for entertainment and dining all under one roof, and in the case of the unique restaurant precinct, under open skies.