(MENAFN - Muscat Daily) Nawras opened its new concept flagship store at Muscat Grand Mall on Sunday under the patronage of H E Dr Abdulmunim bin Mansour bin Said al Hasani, Minister of Information.The store showcases the company's latest products and provides customers with the opportunity to learn about various services it has to offer.Ross Cormack, chief executive officer, Nawras said that the minister's presence has helped the company establish the store and promote it as a customer-friendly destination. He added that the flagship store is intended to be a destination of choice which people willingly come to visit, rather than use only for paying bills.''The latest tablets and devices are available for people to use, understand and learn about for free, and add value to their lives in communication,'' Cormack said.The store features a 255-touch points multi-touch table with LCD screens, which allows visitors to browse the Internet or learn about Nawras products and services on offer.The store also has a business solution area, which exclusively caters to the communication needs of businesses and companies. Also, a women-only counter has been opened at the store.Martin Hyne, chief marketing officer at Nawras, explained that the company aims to develop a strong customer experience by creating an environment that is friendly, usable, and even touchable.He also said that the market is moving quickly and customers demand a superior experience.