UAE- Sharaf DG and Air Miles in strategic partnership 

(MENAFN - Khaleej Times) Sharaf DG customers and over 1.3 million Air Miles members ushered in 2013 on a high thanks to a partnership between the region's largest consumer electronics provider and the leading coalition loyalty programme.

Sharaf DG's managing director, Yasser Sharaf, and Air Miles Middle East's CEO, Mark Mortimer-Davies, recently announced the collaboration where customers will be able to collect and spend Air Miles at all of Sharaf DG's stores across the UAE and Bahrain from January 1, 2013.

"Launching a partnership with Sharaf DG is strategic for our programme as it means our members now have the widest choice, best value and trusted service on their entire electronic and accessories spend," said Mortimer-Davies.

"With over 25,000 products from reputed international brands available at convenient locations in the UAE and Bahrain, the partnership provides a great opportunity for our members to earn and redeem Air Miles with Sharaf DG."

Mortimer-Davies added: "The electronics sector plays a vital role in a coalition loyalty programme in our region and collaborating with Sharaf DG - the region's largest multi-brand electronic retailer - is testimony to our continuing efforts to enhance our member experience."

Sharaf, said: "Air Miles is a great brand to associate with as it's the best free-to-join multi-brand, multi-category loyalty programme, which rewards customers every time they shop. The number of partners and the range of categories is what excited us to partner with Air Miles.

"In just seven years Sharaf DG has become a big brand thanks to the millions of customers who shop at our stores. This partnership with Air Miles will now enable us to offer a loyalty programme where customers can earn and redeem miles every time they shop with us."