(MENAFN- Khaleej Times) The third edition of Paperworld Middle East is expected to build on the success of earlier editions as demand for paper products and stationery in the region continues to grow.
Organiser Epoc Messe Frankfurt is optimistic about the continued success of the exhibition which has grown in size and scope since its launch in the region two years ago.
Paperworld Middle East, taking place in Dubai in March 2013, is expected to attract a wide representation from international and regional manufacturers and suppliers who are looking to increase their presence in Middle East markets.
"Since its launch Paperworld Middle East has enjoyed a great response from manufacturers and suppliers of paper products, stationery, office supplies and gift articles who are looking to tap into growing regional demand," said Michael Dehn, group exhibitions director of Epoc Messe Frankfurt. "While growing, Paperworld Middle East will continue to evolve to reflect regional trends and individual demands," he added.
Reflecting the growing concern for greener standards and sustainable development among consumers, Paperworld Middle East will feature the Green Office Area, supported by Ministry of Environment and Water. The Green Office Area is dedicated to showcasing products which are sustainably produced, recyclable and environmentally friendly. It will be of use to trade visitors interested in sourcing 'green' products.
Dr Rashid Ahmed bin Fahad, Minister of Environment and Water, said: "Promoting environmental sustainability is high on our agenda. We encourage initiatives which raise awareness on sustainable products such as the Green Office Area at Paperworld Middle East and encourage everyone to do their part in making the UAE an eco-friendly place."
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