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MENAFN - Arab News - 24/12/2012

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(MENAFN - Arab News) Mainboard listed Food Empire Holdings, a major Singapore-based food and beverage group, announced that Saudi Arabia is a strategic market for the company and it will expand its presence in the country. Klassno, one of Food Empire's leading coffee brands, is currently available across over 500 stores in Saudi Arabia.

As per published reports, Saudi Arabia is considered as the biggest market in the Middle East with an annual growth rate of around 18 percent.

Klassno has been present in Saudi Arabia and addressing the needs of coffee drinkers in the country for the last few years. The company has partnered with Ba Abdulrahim Trading Company, a leading distributor in Saudi Arabia to reach out to all the major hypermarkets and supermarkets in the country.

"We have experienced a great demand for our products from Saudi Coffee lovers from across the country. In order to cater the growing demand the company has decided to expand its presence across more locations in Saudi Arabia. Coffee is an integral part of the country's lifestyle and we aim to provide them with the best blend that we have developed over the years and currently enjoyed by people across the globe.

We wanted to redefine the concept of coffee making and drinking in the Middle East and our coffee masters after years of research have developed a perfect blend that suits the tastes of our customers in the region," said Abhishek Gupta, country manager, Food Empire, Middle East.

In Saudi Arabia, Klassno brand includes instant cappuccinos which are available in 5 distinct flavors.

 






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