(MENAFN Press) (EMAILWIRE.COM, December 23, 2012 ) San Francisco, CA --
A study conducted by researchers at Penn State University shows that female bloggers enjoy a sense of empowerment by what they perceive to be successful or well-received blog postings.
In a series of studies, the research showed that the women enjoyed blogging because it made them feel like a part of their community. By having a number of visitors to their blog site, women also felt more inclined to continue blogging.
The studies was conducted by Carmen Stavrositu, a mass communications graduate who recently completed doctoral work and is an assistant professor of communications at the University of Colorado. Those studies stated that "women who received a high number of site visitors felt a deeper sense of agency about blogging compared to those who received fewer visitors, ultimately leading to a greater sense of influence."
The research has been published in the Journal of Computer-Mediated Communication. The numbers expressed that 340 female bloggers, selected randomly from a Web listing of blogs predominantly written by women, were questioned about their blogging activities and how the after-effects made them feel.
Blogs that were about external subjects made the women feel more assertive, competent, and confident about themselves. Their abilities while blog that were more personal gave the women a greater sense of community.
As a follow-up to the study, researchers asked 106 women to create a blog and write a personal topic over the course of two days. Topics included health and personal relationships while another group featuring 108 members was asked to write about topics that were relevant to them. The questions were not geared toward personal questions, such as politics, racism, science, and social issues.
To mimic a sense of community for the test bloggers, researchers added more comments to some blogs, leaving only few comments on the others. Those bloggers receiving more comments felt more of a sense of community.
"Those women who write mostly about their personal lives and daily experiences become more empowered by developing a strong sense of community," Stavrositu says. "That is, they connect with others who share similar experiences and feel like they are a part of the community."