(MENAFN - Khaleej Times) Finalists on Middlesex University Dubai's prestigious Masters of Arts in Marketing Communication (MAMC) programme came face to face with four of the leading lights in Dubai's marketing avant garde at the recent "MAMC off-site experience" staged at the Kempinski Hotel MoTE.
Rupert Diss, director of Marketing, Sales and Innovation at Gallery One opened up the event and shared his decades of experience in the field as a marketing veteran with experience both agency and client sides with a captivated audience.
Rupert stated that "The marketing department is no longer considered the 'toy-box' of companies and it is now more measured, monitored and accountable than ever" - so be ready and keep the finance department on side! He also demonstrated that it was mission critical for marketers to champion and seamlessly integrate the marketing function to the Sales Department by removing the decade old silos.
This instantly changes the game and moves the marketing function from passive and reactive to proactive, which has significant and measurable results. More importantly the two functions must sit together and share office space.
Mita Ray of the Market Buzz took to the stage and in an honest matter of fact presentation, told the audiences all about how being a niche marcoms player in the B2B business has its advantages. Mita set up Market Buzz to help small businesses successfully leverage PR to establish a reputation in their key market segments.
With over 20 years experience in PR & Marketing, she worked on strategic communications plans for companies as diverse as automobile dealerships, logistic companies, electronics, music, publishing and IT. Mita and Market Buzz are active proponents of social media and encourages clients, colleagues and networking business partners to maximise the use of these creative tools for communication; successfully building it into PR strategies.
MAMC Coordinator Dr Alun Epps stated: "The MAMC team is keen to get experts in from the "real world" to engage with the students and this event sees over a century of marketing excellence show-cased in a matter of hours. Ultimately, there is an assessment based on the day but it is taken for granted that those present will gain immeasurably from interacting with leading lights in the local marketing community".
Dr Doug Young who teaches strategic marketing to the students added "The students will now be able to write an interesting story about the real world situations of businesses in Dubai."
Lee Mancini, managing director of Sekari, a Search and Social Optimisation Agency then closed off the event. Sekari are the first and only dedicated Search and Social Agency in the region. This dedicated commitment to search places Sekari in the enviable position of being the market leader in this space.