(MENAFN - Khaleej Times) Al Adil Trading Co, UAE's leading name for Indian food stuff opened their 23rd outlet in the UAE. Announcing this in a Press release Masala King Dr Dhananjay (Jay) Datar, chairman and managing director, Al Adil Trading said that the new outlet of Al Adil Trading is situated in the heart of Ajman at Al Bustan Area and will meet the growing needs of people for high quality Indian food stuff.
"Located next to Ajamn Gold Souk the outlet is strategically located to cater to the wider section of Ajman population. Our expansion plan is a growing a testimony to the faith that our customers have in our products. Today Al Adil has become synonymous with high quality Indian foodstuff," he added.
Al Adil Trading under the dynamic leadership of Dr Datar has taken corporate social responsibility very seriously.
"We continue our half price offer at our newly inaugurated Ajman branch. This is mainly because of the success of the Al Adil half-price offer. We are offering more than 70 foodstuff items covering a wide range of pulses, atta, masalas, spices, sugar, rice and many other products at half price to our customers. The response for our half price offer has been excellent. It is an initiative from our side to give back to the society.
There are many people in the society who need the support of business houses to meet their daily living needs. With this initiative we try to reach out and provide assistance in a manner that we can. We do not do this to enhance our business. We do it because we feel it is our responsibility," added Dr Datar.
"Our policy is to reach out to our customers. We strongly believe in customer convenience.
A major factor that adds to the convenience of customers is good location and proximity to where they are staying. With this single minded objective we will be opening our retail stores across Dubai, Abu Dhabi and Sharjah.
All our stores are easily accessible and provide a wide range of Indian foodstuff.
Our products are noted for quality and over the years we have never had an instance of customer complaint on account of quality.
For Indian expatriates as well as for expatriates from other parts of the globe, we have become the preferred choice when it comes to getting their preferred foodstuff including authentic masalas and spices," added Dr Datar.
"We are happy to state that we have grown in a major way from our modest beginning in 1984 when we opened our first outlet in Bur Dubai to cater to the needs of Indian housewife.