(MENAFN Press) New Orleans, Louisiana “ December 16, 2012 “
With constant changes in how Internet marketing works, many business owners are left clueless with the amount of learning they need to go through just to get their websites to rank. For those who are tech savvy and have years of experience on how online marketing works, the learning curve isnt too great. But for local business owners who seek to drive more customers to their brick and mortar store using their own website, the curve can be much daunting; and this is where an expert advertising agency in New Orleans will play a crucial role.
Building a website that will represent a local business is not a luxury these days; its a complete necessity. Consumers are consistently searching the Internet not just for the latest items on Amazon or the latest news on CNN.com. According my many studies in the United States, more consumers are going online to search for local services and stores within their area. When a potential customer goes to Google or Bing and searches a product or service that they need and they find a business that is providing what they are looking for, one of the first things they consider is if the business is local to them.
A store or a local shop that has a stable online presence can expect more inquiries and more customers when they leverage the influence of the Internet and social media. They need to get their voice heard and their brand recognized by their customers. In order to do that, they need an engaging website that can sell their products or services and they need to make that website visible. Easier said than done; because with the amount of technical know-how needed to market and make website optimized for the search engines, an entrepreneur can spend countless hours trying to figure how it works and still get nowhere.
Often, inexperienced business owners try to create their own website and do their own SEO. But because this is not their main expertise, many fail dejectedly by over doing their sales message on their website design causing more harm than good. Check out this report about why a websites design in vital in converting visitors to consumers:
As more local consumers turn to search engines and IYPs to locate good businesses in their area, its surprising how many local businesses have not updated their websites or, worse still, dont have a website at all! says an article in SearchEngineLand.com titled Simplicity Is Key To Converting Local Consumers To Customers
The majority of local SEO activities focus on reaching new, potential customers via Google Places, local directories, social media etc. But not enough consideration is given to what happens when you get a local consumer to your website.
Conversion Rate Optimization (aka CRO) is an essential aspect of good SEO but it tends to be the bigger guys “ with bigger budgets “ who invest in it and reap the rewards. Its common for local business owners to obsess too much about outward promotion and search rankings.
In this report, entrepreneurs who have limited knowledge and experience on how Internet marketing and website design works hand in hand with targeted traffic and sales conversion can easily mix it up and end up with nothing for their efforts. SEO and website design that will convert is a science and an art itself; and for one to succeed, it is sensible to get professional help.
The good news is Infintech Designs, a website design and SEO Company in New Orleans is dedicated in providing top-notch yet affordable services that will take away the difficult part of Internet marketing and provide business owners with a beautifully designed website that will convert massive amount of targeted traffic that will drive their business to higher profits.
Infintech Designs will provide a comprehensive approach to Internet marketing and the use of social media to drive targeted traffic to a website that will turn into hot buying customers. They will not just optimize a website for the search engines; they will build a voice for that business by creating a memorable logo and a personalized website design that will build up their brand on the Internet. Any business owner who is serious about getting more customers and driving more sales should definitely check them out.