(MENAFN Press) (EMAILWIRE.COM, December 19, 2012 ) San Francisco, CA --
Yahoo! UK year in Review for 2012 exposes the trending crazes, migrations in taste of the British consumers. It appears that Amazon's Kindle e-reader ranking third in searches was no small part, according to search engine, to the S&M favorite amongst the always-consuming middle-aged women and young teenage readers, Fifty Shades of Grey.
With the release of Kindle Fire HD and Paperwhite, a new spark of interest in mobile and handheld devices. The release of the new iPad and iPhone were also helpful in the overall numbers.
The Twilight fanfic turned novel ranked in the Top 10 of news stories of the year. It placed seventh overall.
The most searched topic by Brits was the 2012 Olympics in London. Finding second place was another sport-related topic, Liverpool FC, a football club that currently finds itself wrapped in the Luis Suarez racism row and the subject of a Hillsborough report that was released in September.
Kate Middleton, the Duchess of Wales was ranked high as well. The reasons for the princesses ascent on the list was not solely for the pregnancy, unfortunately, as her topless photos drove millions to use various search functions.
According to Senior News Editor Nich Petche: "2012 was clearly the year of sport, with Brits swept up by the excitement of the London Olympics online.
Petche continued by stating, "Gadget geeks searching for the latest iPhone and iPad saw technology searches hit the news headlines as well as our most searched list overall.
"However the newcomer to the search charts was Kindle - no doubt fueled by its latest incarnation which introduces a full color HD screen and video. It was also helped by the fascination around ebooks, particularly the bestseller Fifty Shades of Grey, Petche said.
"It's also no surprise to see Kate Middleton making the top 10 while those photos did increase her search ratings, her popularity has grown exponentially this year and I think we'll only see this continue looking ahead to 2013," he added.