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MENAFN Press - 19/12/2012
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About VisitBritain
VisitBritain is Britain's national tourism agency, responsible for marketing Britain worldwide and developing Britain's visitor economy. A non-departmental public body, funded by the Department for Culture, Media and Sport, we work in partnership with thousands of organisations in the UK and overseas • the Government, the industry and our strategic partners in London, England, Scotland and Wales • and seek to ensure that Britain is marketed appropriately around the world.Our priority is to deliver a four-year match funded global marketing programme, working with the private sector, which takes advantage of the unique opportunity of the Royal Wedding, the Queen's Diamond Jubilee and the 2012 Games to showcase Britain and attract new visitors from the tourism growth markets of Asia and Latin America and to reinvigorate our appeal in core markets such as the USA, France and Germany. This campaign aims to attract four million extra visitors to Britain, who will spend an additional 2 billion over the four years.We also provide analysis and advice on the issues facing potential visitors, on Britain's competitive position and the barriers to inbound tourism growth. This is in addition to providing research; market intelligence and analysis to inform the British tourism industry. VisitBritainShop.com “ buy before you flyThe official shop of the British national tourist authority, VisitBritainShop.com has over 150 products on Britain including travel and transport, sightseeing tours and attraction tickets. A one-stop-shop enabling the planning and purchase of products before arrival, VisitBritainShop.com ensures customers spend their time in Britain enjoying it and not waiting in a queue. The VisitBritain shops are made up of 13 local-market websites giving customers the convenience of purchasing in their own currency and language. And with products and discounts exclusive to the international visitor and customer service support in 7 languages, planning a trip to Britain has never been easier.



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