(MENAFN - Khaleej Times) The rapidly-growing travel and tourism sector in the UAE can develop further and reach new customers across the world by embedding key strategic online marketing tactics in their business and marketing plans, according to key industry speakers.
It was organised by Potential.com and Google in Dubai.
The Google and Potential.com event, attended by more than 200 experts from major travel and tourism companies, focused on the role of online marketing in increasing sales, better reach for new customers, boosting website traffic in addition to reaching and engaging new clients directly.
The event also discussed the impact of the Internet to develop and increase corporate business, effective online marketing campaigns, travel and tourism trends and the future of the industry, in addition to how to assess the performance of the marketing spend.
"Online marketing is one of the most vital tools which keeps companies continuously connected to their customers. It's a cost effective way, and if done properly, it will provide companies a better chance to increase their customer base, since response rates for e-marketing are higher in comparison with other tools," Potential.com managing partner Shadi Banna said.
Tourism in the UAE is considered one of the most vital sectors; according to a report released by the World Travel and Tourism Council, the UAE accounts for 41 per cent of total investment in the travel and tourism sector in the Middle East.