Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

Marketers Losing Trillions in Lost Sales Due to Website Translation  Join our daily free Newsletter

MENAFN Press - 22/11/2012

No. of Ratings : 0
Add to Mixx!


 


(MENAFN Press) A 30 trillion internet sales black hole is being lost in translation because marketers are not localising their websites for different countries, according to online translation technology company Dakwak.

In the past two years the economic potential of making money online has grown from 36.5 to 44.6 trillion. However, just one third of that figure is available if websites are only available in English. And, according to Dakwak, that figure is even less with websites solely in languages not as widely used as English “ for example Portuguese, Russian or Japanese. This leaves 30 trillion in potential untapped sales which businesses could be cashing in on.*

According to Waheed Barghouthi, CEO at Dakwak, language is a key factor in online purchasing behaviour - however some businesses are missing out on potentially large sums of money by failing to adapt their sites for the global marketplace.
Just eleven languages gain access to 85 per cent of the world's online wallet, according to Dakwak.

Waheed said: "Research has shown that 85 per cent of consumers are more inclined to buy a product when confronted with information in their own language, and 54 per cent say this is more important than the actual price.

"This tells us that comfort and confidence in reading a website that has been translated into your language is a huge factor in the purchasing decision, but many businesses are failing to do this, as they see website translation and localisation as a costly exercise involving big budgets and teams of people."

Launched yesterday [November 21], Dakwak, a cloud-based software, helps companies of varying sizes and budgets that are looking to take their business further into international markets.
It completely removes the entire process of putting up a translated version of a website such as any technical involvement and employing localised teams in several countries and is the only software which gives marketers total control over their translated websites, as they are able to put up, take down and edit any translated content themselves.

And Dakwak's unique multi-layered system, allows marketers the flexibility to choose between crowd, machine and professional translation options.

Waheed added: "The potential for businesses to maximise sales by creating localised content, without having to hire teams of translators and developers, or even visit the country you want to sell to, is enormous. The internet has broken down borders for global trade, and removing language barriers by using online translation software can help change a business's fortunes."


About dakwak
dakwak is a website translation and localization technology that helps businesses in going global by having up and running translated versions of their website with no technical involvement. Translation quality is user-controlled through dakwak's multi-layered translation system offering machine, team, and professional translation.

 






  MENA News Headlines


 






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country
Marketwatch News
UPI News
Comtex News

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help