Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

Ericsson initiates CRM in Middle East  Join our daily free Newsletter

MENAFN - Arab News - 19/11/2012

No. of Ratings : 0
Add to Mixx!


 


Anders Lindblad, president of Ericsson, Region Middle East
(MENAFN - Arab News) Thanks to mobile broadband, an ever-increasing number of people and devices are connected.

This phenomenon provides more opportunities for operators, but also means they must seek new ways to differentiate themselves and build loyalty with their users by providing a higher quality and more personalized customer experience. To meet this need, Ericsson has launched a new product called Ericsson Telecom CRM, which integrates customer relationship management (CRM) and billing.

The launch is the result of the strategic alliance between Ericsson and Microsoft that was announced earlier last year at the Mobile World Congress.
Ericsson Telecom CRM will help operators in Region Middle East to increase customer satisfaction - particularly in the areas of sales and customer care - by reducing the number and length of customer interactions.

The product seamlessly renders valuable billing and subscriber data and functionality in an intuitive user environment. This helps operators to more efficiently address the needs of customers.

Since the product is now being introduced in the Middle East, Anders Lindblad, president of Ericsson, Region Middle East, said: "We are very happy to be able to offer Telecom CRM to our customers in the region. The technology will allow us to help customers achieve a highly intuitive, telecoms-specific CRM system that is integrated with billing, and this is particularly important for chief information officers in the region who are under pressure to reduce systems integration costs."

"The ability to provide exceptional customer service can make a big difference in attracting end users and ensuring that their needs are met, particularly in light of the changes operators in the region are facing in how their customers want to do business," said Karim Ramadan, GM for Microsoft Business Solutions in MEA. "With the help of Microsoft Dynamics CRM, Ericsson can use their industry expertise to help operators stay competitive in today's challenging industry landscape."

 






  MENA News Headlines


 
Click to Apply






Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country
Marketwatch News
UPI News
Comtex News

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Investment Game
Economic Calendar
Financial Glossary

My MENAFN
Portfolio Tracker

Voting

Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help