(MENAFN Press) (EMAILWIRE.COM, November 14, 2012 ) Melbourne, Australia -
Google makes over 100 million in search advertising daily. With around 5.6 billion daily ad impressions through Google search and another 24.2 billion impression from the Display Network, the use of advertising is becoming more prominent than ever.
On any given day, there are nearly 238 million Google ad clicks across networks and searches. The AdWords cash flow is stronger than ever, according to research from WordSteam.
Larry Kim's WordStream team has compiled an infographic packed with insights into the daily search marketing activity of the dominant player in the field. Google has raked in their largest quarterly revenue, at 14.10 billion for the third quarter, despite investor disappointment expressed in the same quarter.
The Google conversion rather sits at 5.63%, compared to 4.68% of Google Display Network ads. The average cost is set at 0.35 down from 18.2% from last quarter.
Finance tops the list of verticals that contribute to Google's marketing search and marketing income. The sector clocks in at 3.09 CPC and has the most conversions with 1.39 million transactions completed daily as a direct result of AdWords ads.
State Farm, Geico, and Quicken Loans top the list of companies willing to shell out money for AdWords campaigns.
Companies like Expedia, Hotels.com, and Booking.com take the second spot, as travel industries have pushed for more Google AdWords campaigns in recent years. It is a bit surprising, given that travel ads tend to have the lowest conversion rate at 1.45%
Other big spenders include Internet & Telecom, Computers & Electronics, Jobs & Education, Business & Industrial, Autos & Vehicles, Beauty & Fitness, Home & Garden, as well as Beauty & Fitness.