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MENAFN Press - 13/11/2012
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About VisitBritain
VisitBritain is Britain's national tourism agency, responsible for marketing Britain worldwide and developing Britain's visitor economy. A non-departmental public body, funded by the Department for Culture, Media and Sport, we work in partnership with thousands of organisations in the UK and overseas • the Government, the industry and our strategic partners in London, England, Scotland and Wales • and seek to ensure that Britain is marketed appropriately around the world.Our priority is to deliver a four-year match funded global marketing programme, working with the private sector, which takes advantage of the unique opportunity of the Royal Wedding, the Queen's Diamond Jubilee and the 2012 Games to showcase Britain and attract new visitors from the tourism growth markets of Asia and Latin America and to reinvigorate our appeal in core markets such as the USA, France and Germany. This campaign aims to attract four million extra visitors to Britain, who will spend an additional 2 billion over the four years.We also provide analysis and advice on the issues facing potential visitors, on Britain's competitive position and the barriers to inbound tourism growth. This is in addition to providing research; market intelligence and analysis to inform the British tourism industry. VisitBritainShop.com “ buy before you flyThe official shop of the British national tourist authority, VisitBritainShop.com has over 150 products on Britain including travel and transport, sightseeing tours and attraction tickets. A one-stop-shop enabling the planning and purchase of products before arrival, VisitBritainShop.com ensures customers spend their time in Britain enjoying it and not waiting in a queue. The VisitBritain shops are made up of 13 local-market websites giving customers the convenience of purchasing in their own currency and language. And with products and discounts exclusive to the international visitor and customer service support in 7 languages, planning a trip to Britain has never been easier.About British AirwaysThis year marks the airline's 80th anniversary of flying to the Middle East.British Airways has a worldwide route network that covers more than 170 destinations in 75 countries. The airline is one of the world's largest international airlines carrying approximately 36 million passengers around the world every year. The airline offers a choice of four cabins on the majority of its longhaul services.The airline is investing in new aircraft, new cabins, new technology and new routes.British Airways operates the majority of flights from Terminal 5, its home at London Heathrow. This terminal is capable of handling 30 million customers a year and is the size of 50 football pitches.Over the next five years British Airways will be investing more than 5bn in new aircraft, smarter cabins, elegant lounges and new technologies to make life more comfortable in the air and on the ground.In the winter 2012 schedule the airline operates 68 weekly flights from eight GCC cities to London Heathrow



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