The World's Biggest Invite Takes Off in UAE
(MENAFN Press) Dubai, United Arab Emirates
This summer Britain hosted the world's biggest Games. Now it is launching the world's biggest invite with a new marketing campaign from British Airways and VisitBritain aimed at the UK's fastest growing tourism markets. The new campaign is being launched with special fares from British Airways, offering travel from the UAE for as little as AED 2,780 return.
'The Big British Invite' campaign features 'real' British people inviting UAE holiday makers to visit Britain to enjoy their favourite places and experiences.
Ambassadors include the Chief Yeoman Warder of the Tower of London, where the Crown Jewels are kept, and the Managing Director of Liberty's, the world-famous emporium for savvy and sophisticated shopping.
The first phase of the multi-million pound campaign begins this week with print and digital advertising; the second phase will be even bigger.
"This summer billions of people all around the world watched Britain stage an amazing party," said VisitBritain CEO Sandie Dawe. "Now is their chance to experience it for themselves. The friendly welcome that they saw on their TV screens is here to stay, and as well as London, Britain offers three whole countries to explore."
"With our true British experts to showcase the best things to do and see in the UK, British Airways is excited to welcome visitors from the UAE to experience the very best of British architecture, culture, dining and shopping," said Paolo De Renzis, Area Commercial Manager, Middle East and Central Asia at British Airways.
"Our extensive network enables visitors to make convenient connections throughout the UK, so customers can enjoy all that Britain has to offer," added De Renzis.
British Airways' special fare offer for UAE travellers will mark the launch of the campaign. Customers can fly to London at special discounted fares if they book between 12-30 November*. The fares are applicable for First, Club World (business class), World Traveller Plus (premium economy) and World Traveller (economy) and are valid for travel before 31 March 2013.
Customers are urged to book early as seats are limited. For more details and to book flights to the UK please visit ba.com.
VisitBritain is Britain's national tourism agency, responsible for marketing Britain worldwide and developing Britain's visitor economy. A non-departmental public body, funded by the Department for Culture, Media and Sport, we work in partnership with thousands of organisations in the UK and overseas • the Government, the industry and our strategic partners in London, England, Scotland and Wales • and seek to ensure that Britain is marketed appropriately around the world.Our priority is to deliver a four-year match funded global marketing programme, working with the private sector, which takes advantage of the unique opportunity of the Royal Wedding, the Queen's Diamond Jubilee and the 2012 Games to showcase Britain and attract new visitors from the tourism growth markets of Asia and Latin America and to reinvigorate our appeal in core markets such as the USA, France and Germany. This campaign aims to attract four million extra visitors to Britain, who will spend an additional 2 billion over the four years.We also provide analysis and advice on the issues facing potential visitors, on Britain's competitive position and the barriers to inbound tourism growth. This is in addition to providing research; market intelligence and analysis to inform the British tourism industry. VisitBritainShop.com “ buy before you flyThe official shop of the British national tourist authority, VisitBritainShop.com has over 150 products on Britain including travel and transport, sightseeing tours and attraction tickets. A one-stop-shop enabling the planning and purchase of products before arrival, VisitBritainShop.com ensures customers spend their time in Britain enjoying it and not waiting in a queue. The VisitBritain shops are made up of 13 local-market websites giving customers the convenience of purchasing in their own currency and language. And with products and discounts exclusive to the international visitor and customer service support in 7 languages, planning a trip to Britain has never been easier.About British AirwaysThis year marks the airline's 80th anniversary of flying to the Middle East.British Airways has a worldwide route network that covers more than 170 destinations in 75 countries. The airline is one of the world's largest international airlines carrying approximately 36 million passengers around the world every year. The airline offers a choice of four cabins on the majority of its longhaul services.The airline is investing in new aircraft, new cabins, new technology and new routes.British Airways operates the majority of flights from Terminal 5, its home at London Heathrow. This terminal is capable of handling 30 million customers a year and is the size of 50 football pitches.Over the next five years British Airways will be investing more than 5bn in new aircraft, smarter cabins, elegant lounges and new technologies to make life more comfortable in the air and on the ground.In the winter 2012 schedule the airline operates 68 weekly flights from eight GCC cities to London Heathrow
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