Useful tips to remember when buying gold 

(MENAFN - Khaleej Times) Shopping for gold? Here's a ready reckoner for buying the precious metal on festivals.

"With festivals round the corner, we all look forward to shopping for gold, be it jewellery or gold coins and bars, but it is highly important to get what we are paying for.

Many times we don't realise we have been cheated till we go for re-assessment or re-sale," said Vinita Bakshi, Aambra Foundation that aims to bridge the divide between consumer rights and business ethics.

Every piece of gold should have a Bureau of Indian Standards (BIS) hallmark.

"The value of your jewellery is determined by the certification it carries. The Indian government has identified BIS as the sole agency for certifying gold," Calvin John, vice president (marketing) caratlane.com, told IANS.

"Ensure that the gold jewellery you are purchasing has the BIS hallmark on it. The purity of coins and jewellery that is not BIS hallmarked may be questionable," he added.

Gold is divided into parts to determine the level of its purity, which one needs to be aware of.

Jewellery made of 24-carat (k) gold is pure or 100 percent gold. Pure gold is malleable and can be moulded with the bare hands.

The Second category is 22k gold that contains 22 parts gold and 2 parts of additional metals, making it 91.6 percent gold.

It's popularly referred to as 916 gold.

Then there is 18k gold. It has 18 parts gold and 6 parts of one or more additional metals, making it 75 percent gold.

The prices are decided according to the purity of the metal.

Nowadays, most ornaments are made with 18k gold as it is relatively more durable against daily wear and tear, especially if it is studded with diamonds or gemstones.

Kapil Narang, chief operating officer, Ameriprise India Pvt. Ltd, says if one is not buying hallmarked gold, one should rely on a trusted jeweller.

"Banks sell hallmarked 24.99 carat gold. If you are not buying hallmark gold, rely on a trusted jeweller or one who has long been in the market. One must also take into account associated costs like locker rentals, erosion and making charges. Lastly, keep in mind the ease of reselling," Narang told IANS.

"If you are looking to invest in gold, coins are the best option as they offer liquidity, are accepted everywhere and are easy to store. Most people, however, like to buy jewellery as it offers the benefit of adornment while being a safe investment," he said.