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MENAFN Press - 06/11/2012
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About VisitBritain
Notes to editors:1. The initial list of Ambassadors featured in the campaign include:Adrian Shine - Project Director, Loch NessAlan Brigham “ Cambridge Road SweeperAlan Kingshott - Chief Yeoman Warder, Tower of London Brigadier David Alfrey- Edinburgh FestivalsEd Burstell “ Liberty MDJake Barber - Cambridge Punter Merlita Bryan - Sheriff of NottinghamPatrick Grant - Savile Row Tailor Patrick Schmidt - Illustrator / Topman Sue Rice - Wales Coastal Path Tara Brown - Laugharne Castle, WalesAbout British Airways British Airways has a worldwide route network that covers more than 150 destinations in 75 countries. British Airways has been flying to Hong Kong for over 75 years and currently operates 17 flights a week between London Heathrow and Hong Kong. The airline operates from the state-of-the-art Terminal 5 at London Heathrow, which is exclusive to British Airways' and Iberia Airlines' customers and is capable of handling 30 million customers a year. In May 2012, Terminal 5 was named by Skytrax as the World's Best Airport Terminal based on surveys of 12 million frequent travellers.About VisitBritainVisitBritain is the national tourism agency, responsible for marketing Britain worldwide and developing Britain's visitor economy. A non-departmental public body, funded by the Department for Culture, Media and Sport, we work with partners in the UK and overseas to ensure that Britain is marketed in an inspirational and relevant way around the world. Our partners include government agencies such as UKTI and British Council, airlines and operators, global brands such as Samsung and the English Premier League as well as the official tourism bodies for London, England, Scotland and Wales.Our priority is to deliver a four-year match-funded global marketing programme which will showcase Britain and attract new visitors from the tourism growth markets of Asia and Latin America and to reinvigorate our appeal in core markets such as the USA, France and Germany. This campaign aims to secure an additional 4 million visitors and an extra 2 billion in spend.

 


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