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MENAFN Press - 04/11/2012

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(MENAFN Press) Doha, 4 November 2012 -

Starting November 1, Baraem TV, a subsidiary of Al Jazeera Children's Channel (JCC) will now, through Baraem Europe reach and touch more audiences in Central Europe suitable viewing times.

Baraem TV is the first dedicated free to air pre-school channel for Arab children providing preschoolers with dedicated and quality content to assist them in their discovery and developing process in their formative years.

Baraem TV's programming grids are built after careful research into audience viewing habits and are scheduled to coincide with their social, physiological and psychological needs. As all shows are presently telecasted at Mecca time, young audiences in central Europe have not reaped benefits from the shows owing to time differences.

Baraem Europe will essentially mean that the same Baraem shows will now be broadcasted hours after Mecca time to appear at the 'right' time for the audiences in Europe, through the same official satellite frequency.

Saad Al-Hudaifi, Acting Channels Director said, "JCC is a strategic child centric channel that always considers its audiences' needs, habits and aspirations as a key catalyst to its strategic plans. With this new feed, we will continue to inspire our audiences now at times best suited for them in North Africa and Europe as we do for our audiences in Doha and Saudi Arabia."

The newly added feed will maintain the same programing grid as the current frequency. It will simply now be available in the right places, at the right times.

About Al Jazeera Children's Channel - Baraem TV
Baraem TV is the first dedicated free to air pre-school channel for Arab children from 2 to 6 years. Introduced by Al Jazeera Children's Channel (JCC) in January 2008, Baraem TV aims to enable preschoolers to discover the wonders of the world through learning and play. The channel is regarded as a credible and enjoyable source of experiential and interactive learning and joy communicated in simple, friendly, safe and clear way. Baraem represents an integral part of JCC's overall global strategy to provide dedicated and quality content for preschoolers, geared to appeal to children aged 2 “ 6. Parents, nurseries and kindergarten teachers also turn to Baraem to help children develop social and vital life skills including intuitive learning and attention development. Baraem broadcasts 17 hours daily on Nilesat and Hotbird.


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