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MENAFN Press - 04/11/2012
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About VisitBritain
Access our media centre at http://media.visitbritain.com/Register at http://www.visitbritainimages.com/ for images of BritainResults taken from the VisitBritain sponsored question on the 2011 Office for National Statistics International Passenger Survey. 2. VisitBritain's dedicated football content can be found at: www.visitbritain.com/football . VisitBritain destination content is also positioned on the Premier League website for the 2012-13 season for all teams. This includes a destination guide, things to see and do, as well as image and video content: www.premierleague.com/page/CityGuide3. Last year VisitBritain launched a dedicated Premier League section on their website. This contains exclusive interviews with key international Premier League players on what they most like about living in Britain, as well as recommendations on what visitors should see and do while in the country4. This is just the start of an extraordinary period for Britain hosting the world's elite sportsmen and sportswomen, and of course those keen to come and support their efforts; the Rugby League World Cup in 2013, the Glasgow Commonwealth Games and Ryder Cup in 2014, the IRB Rugby World Cup in 2015, the World Athletics Championship in 2017 and the ICC Cricket World Cup in 2019 are all set to ensure that while the Olympic movement will be turning its attention the Brazil for the next Summer Games, Britain will remain centre-stage when it comes to sport.About UsVisitBritain is Britain's national tourism agency, responsible for marketing Britain worldwide and developing Britain's visitor economy. A non-departmental public body, funded by the Department for Culture, Media and Sport, we work in partnership with thousands of organisations in the UK and overseas • the Government, the industry and our strategic partners in London, England, Scotland and Wales • and seek to ensure that Britain is marketed appropriately around the world.Our priority is to deliver a four-year match funded global marketing programme, working with the private sector, which takes advantage of the unique opportunity of the Royal Wedding, the Queen's Diamond Jubilee and the 2012 Games to showcase Britain and attract new visitors from the tourism growth markets of Asia and Latin America and to reinvigorate our appeal in core markets such as the USA, France and Germany. This campaign aims to attract four million extra visitors to Britain, who will spend an additional 2 billion over the four years.We also provide analysis and advice on the issues facing potential visitors, on Britain's competitive position and the barriers to inbound tourism growth. This is in addition to providing research; market intelligence and analysis to inform the British tourism industry. VisitBritainShop.com “ buy before you flyThe official shop of the British national tourist authority, VisitBritainShop.com has over 150 products on Britain including travel and transport, sightseeing tours and attraction tickets. A one-stop-shop enabling the planning and purchase of products before arrival, VisitBritainShop.com ensures customers spend their time in Britain enjoying it and not waiting in a queue. The VisitBritain shops are made up of 13 local-market websites giving customers the convenience of purchasing in their own currency and language. And with products and discounts exclusive to the international visitor and customer service support in 7 languages, planning a trip to Britain has never been easier.



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