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MENAFN - Muscat Daily - 03/11/2012

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(MENAFN - Muscat Daily) Usain Bolt, the world's fastest man, is targeting another record-breaking performance by offering his passion and performance instincts to the Nissan team developing a Bolt' version GT-R.Bolt recently signed a special deal with Nissan Motor to extend his role as brand ambassador for the 315km/hr GT-R and to become honorary Director of Excitement' for the company's global marketing drive.Bolt, appearing at Nissan's world headquarters, said, ''Racing is my inspiration, and I want to help Nissan become an even more exciting brand for everyone.''Toshiyuki Shiga, chief operating officer, welcomed Bolt's endorsement and deepening ties with Nissan “ where he became a brand spokesman on the eve of the London Games.''Nissan shares the spirit of excitement that captivated worldwide audiences at the Olympics. There is no-one better qualified than Bolt to help us translate that spirit into great experiences,'' said Shiga.In recognition of Bolt's contribution to sports and his automotive enthusiasm, Shiga unveiled a gold-painted GT-R, which will be auctioned to benefit the Usain Bolt Foundation.Proceeds from the online auction, details which will be announced later, will help the foundation's work creating educational and cultural opportunities for children and young people in the Olympic Champion's home country of Jamaica.The one-off GT-R, to be auctioned on the eBay online auction platform, will be embossed with Bolt's signature and bespoke interior fittings finished in real gold.News of the deepening Nissan relationship coincides with Bolt's pledge to defend his titles at the 2016 Summer Olympics in Rio de Janeiro.As part of Bolt's partnership with Nissan, the sprinter test-drove various GT-R models at the car company's proving ground near Oppama, Japan, where his reaction times, acceleration and other handling capabilities will be used in developing a special Bolt GT-R' for his personal use.Bolt will work with Nissan product specialists on a limited-edition version, which can be ordered in markets where GT-R is available. Details will be announced at a later stage.Bolt, who was collected from Tokyo's Narita Airport in a GT-R driven by F1 racer Mark Webber, is expected to contribute further to Nissan's What If' global brand campaign.

 






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