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MENAFN - AFP - 01/11/2012

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(MENAFN - AFP) Renowned Colombian artist Fernando Botero has turned his talents to liquor, designing a bottle and label for an aged rum, with 80 percent of the proceeds pledged to Medellin's museums.

Fabrica de Licores de Atioquia is making 100,000 bottles of the Botero Rum special reserve, each priced at between 80,000 and 90,000 pesos (or between 45 and 50).

The bottle is voluptuous and somewhat asymmetrical -- like the figures Botero has become famous depicting.

The label reproduces a 2011 Botero painting called "Men Drinking;" a work that is part of the artist's private collection and has never been displayed.

The rum will not come in a box, the manufacturer said.

"This is, more or less, a Botero work of art, so we did not want to cover it," said Mauricio Ortiz, an executive at Fabrica de Licores de Antioquia.

The company will donate 40 percent of the profits to the Museum of Antioquia and another 40 percent to the Institute of Heritage and Culture.

It estimates the entire run of the rum will sell out within three months.

Botero, 80, considered one of Colombia's leading artists, is a native of Medellin, a city to which he has donated many of his paintings and sculptures.


 






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