(MENAFN Press) Dubai, United Arab Emirates
Luxury mobile phone pioneer Givori has raised much-needed awareness and AED 70,000 for people affected by breast-cancer after auctioning a one-of-a-kind smartphone at an event organized by Pink Caravan, a unique organization that engages and unifies all UAE breast cancer-related NGOs.
"We are proud to team up with Pink Caravan for this worthy cause and donate 100% of the proceeds from this auction, "The Givori Rosa Edition is the ultimate feminine phone, an iPhone (64GB) hand-fitted with the finest grade of pink alligator skin, intricately stitched and accented with solid gold heart embellishments. The look is completed with a stunning, meticulously hand-textured navigation button that features 0.35 carat pink opal stone." said Stephanie Holden, General Manager, GIVORI Group.
The Rosa Edition was crafted by an Italian design house and beautifully packed in a stunning matching alligator pouch with heart-shaped charm.
Operating under the patronage of Her Highness Sheikha Jawaher Bint Mohammed Al Qassimi, Wife of the Ruler of Sharjah and Chairperson of the Supreme Council for Family Affairs, Pink Caravan aims to dramatically enhance awareness through education and screening, with a strong focus on the UAE's remote regions.
Accounting for 28% of all cancers detected worldwide, breast cancer is a malignant disease affecting both sexes, though it is far more prevalent among women (one in eight will be affected during their lifetime).
According to Pink Caravan, the disease is the second leading cause of cancer deaths after lung cancer, yet it is eminently treatable if discovered early. 9 out of 10 women treated for early breast cancer will be alive five years later