(MENAFN Press) AnchorFree, a global provider of virtual private network software has joined forces with Komli Media EMEA to offer advertisers and agencies advertising opportunities on their Hotspot Shield application in the Middle East.
Komli will be adding AnchorFree's VPN Middle Eastern inventory to its existing portfolio of products including branding online display, video, mobile, social media and multicultural targeting opportunities, increasing its global reach to over 250 million unique users.
AnchorFree provides millions of users with online security, privacy and access via its 'Hotspot Shield' that secures all internet communications; protecting each user's privacy and identity online.
According to independent research by ComScore Media Metrics, AnchorFree's users have a high interest in online security and consume many popular news sites; therefore offering a premium audience of buyers, with reach and efficiency across many desired categories.
"Representing AnchorFree's content in the Middle East is a great honour for us here at Komli," said Murly Tiwari, Komli EMEA's Managing Director. "With AnchorFree's VPN network we hope to bring highly targeted, 100% brand safe advertising opportunities to the market. We can reach users by gender, age, income as well as interests likes news, sports, entertainment and business to name but a few. We welcome the opportunity to work with advertisers in the Middle East to create highly successful advertising campaigns in collaboration with AnchorFree".
"The massive growth in online advertising in the Middle East and Africa alongside our ever-growing user base of almost 11 million unique users per month made Komli the perfect partner in the region," said Hussam Khoury VP of AnchorFree's Emerging Markets EMEA/APAC. "We are confident in our ability to provide our users with a non-intrusive advertising platform unlike any other offered in the world."
This collaboration will allow advertisers to reach smart, tech-savvy consumers and decision makers with high levels of disposable income in a very cost effective way; via Komli's present all-encompassing range of digital advertising solutions as well as AnchorFree's extensive VPN display inventory in the Middle East.