Quotes: US MENA   Enter Symbol: NewsLetter: Search: advanced

'Fruitful' marketing  Join our daily free Newsletter

MENAFN - Khaleej Times - 13/10/2012

No. of Ratings : 0
Add to Mixx!


(MENAFN - Khaleej Times) If you regularly shop for hair and skincare products, you must have surely come across products that tout their natural fruit-based ingredients.

There are face washes that claim to lighten your skin through citrus, shampoos that promise to rinse your hair with banana extracts and night creams that supposedly use anti-oxidants from berries to make you look younger. These are just a few examples of numerous products that claim to use nature's treasures to endow your skin with covetable youth and your hair with a glossy, frizz-free texture.

But if you happen to shed even a cursory glance at all the ingredients of these products, you will notice that they are packed with chemicals. Yes, many beauty products are actually full of chemicals - silica, propylene glycol, synthetic colours, to name just a few. All that's 'fruity' about these products is really a tad bit of fruit-based extract and a copious amount of fragrance - the latter, in fact, is also synthetic.

So why do companies manufacturing these products tempt buyers by marketing their rather insignificant natural constituents? Why are berries and apples shown in ads of creams and shampoos that contain only traces of them?

The answer perhaps lies in the organic revolution that has changed consumption patterns in the last decade. It started out by influencing dietary behaviour, and now the organic mantra has spilled over to other parts of consumption. People are opting for chemical-free beauty products, sanitizers and even clothing.

Thus businesses and advertisers are more than ever concerned with promoting consumer goods as being full of natural goodness. But one look at the ingredients list will tell you that it's not the antioxidants of blueberries or the acidity of citrus that's makes these products work - it's man-made chemicals.

So next time you see a fruity foot scrub, don't think its oatmeal that removing your dead skin. It's probably an unpronounceable chemical compound that's 'naturally' beautifying you.


  MENA News Headlines




Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  

Middle East North Africa - Financial Network

Main News
News By Industry
News By Country
Marketwatch News
UPI News
Comtex News

IPO News
Islamic Finance News
Private Equity News

How-To Guides
Technology Section

Travel Section

Search News

Market Indices
Quotes & Charts

Global Indices
Arab Indices

US Markets Details


Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks

Saudi Arabia 

Investment Game
Economic Calendar
Financial Glossary

Portfolio Tracker


Financial Calculators

RSS Feeds [XML]

Corporate Monitor


Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters

© 2000 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help