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MENAFN - Khaleej Times - 13/10/2012

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(MENAFN - Khaleej Times) If you regularly shop for hair and skincare products, you must have surely come across products that tout their natural fruit-based ingredients.

There are face washes that claim to lighten your skin through citrus, shampoos that promise to rinse your hair with banana extracts and night creams that supposedly use anti-oxidants from berries to make you look younger. These are just a few examples of numerous products that claim to use nature's treasures to endow your skin with covetable youth and your hair with a glossy, frizz-free texture.

But if you happen to shed even a cursory glance at all the ingredients of these products, you will notice that they are packed with chemicals. Yes, many beauty products are actually full of chemicals - silica, propylene glycol, synthetic colours, to name just a few. All that's 'fruity' about these products is really a tad bit of fruit-based extract and a copious amount of fragrance - the latter, in fact, is also synthetic.

So why do companies manufacturing these products tempt buyers by marketing their rather insignificant natural constituents? Why are berries and apples shown in ads of creams and shampoos that contain only traces of them?

The answer perhaps lies in the organic revolution that has changed consumption patterns in the last decade. It started out by influencing dietary behaviour, and now the organic mantra has spilled over to other parts of consumption. People are opting for chemical-free beauty products, sanitizers and even clothing.

Thus businesses and advertisers are more than ever concerned with promoting consumer goods as being full of natural goodness. But one look at the ingredients list will tell you that it's not the antioxidants of blueberries or the acidity of citrus that's makes these products work - it's man-made chemicals.

So next time you see a fruity foot scrub, don't think its oatmeal that removing your dead skin. It's probably an unpronounceable chemical compound that's 'naturally' beautifying you.

 






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