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Delta 'Pink Plane' takes to the skies in support of Breast Cancer Research Foundation  Join our daily free Newsletter

MENAFN Press - 11/10/2012

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(MENAFN Press) Delta Air Lines (NYSE: DAL)' signature "pink plane" is flying this month in support of the airline's continued efforts to raise money for the Breast Cancer Research Foundation.

The aircraft, which is dedicated to BCRF founder, Evelyn Lauder, will be flying to cities across Delta's international network throughout October as part of the airline's annual awareness campaign and fundraising effort for the Foundation.

"At Delta we are proud to support such a noteworthy cause and combined efforts from customers, employees and families in raising USD 5 million since we began working with the BCRF has directly contributed to 18 fully funded research grants worldwide," said Perry Cantarutti, Delta's senior vice president for Europe, Middle East and Africa.

Delta's flight attendants will be wearing pink uniforms to support the cause with the proceeds from onboard sales of pink lemonade and pink headsets going to BCRF.

Delta will also donate USD 1 to BCRF for the first 50,000 new "Likes" on the Delta Facebook page during October.

New and current fans will be able to download a customized Delta Facebook cover and profile image, highlighting their contribution to the cause (www.facebook.com/delta).

Delta's "Pink Plane"

Delta's international "pink plane", a Boeing 767-400, features BCRF's trademarked pink ribbon logo on the tail of the aircraft and adjacent to the boarding door.

On board it offers Delta's full-flat-bed BusinessElite seats as well as Economy Comfort - Delta's premium economy product.

It was painted pink in May 2010 and since then has carried nearly 266,753 customers and flown nearly 10,600 hours “ or approximately 1,300 trips around the world.

Delta's first pink plane was a Boeing 757 that between 2005 and 2010 flew throughout the United States, Latin America and the Caribbean to generate awareness for the cause.

Delta operates the world's largest Wi-Fi-equipped fleet of aircraft with more than 3,000 flights daily, including its entire fleet of 550 domestic mainline aircraft.

More than 800 Delta aircraft, including all Delta Connection two-class regional jets, are equipped with in-flight Wi-Fi service offering more than 400,000 customers per day access to the internet above 10,000 feet.


About Delta Air Lines
Delta Air Lines serves more than 160 million customers each year. During the past year, Delta was named domestic "Airline of the Year" by the readers of Travel Weekly magazine, was named the "Top Tech-Friendly U.S. Airline" by PCWorld magazine for its innovation in technology and won the Business Travel News Annual Airline Survey. With an industry-leading global network, Delta and the Delta Connection carriers offer service to nearly 350 destinations in 65 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-LaGuardia, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline's service includes the SkyMiles frequent flier program, a world-class airline loyalty program; the award-winning BusinessElite service; and more than 50 Delta Sky Clubs in airports worldwide. Delta is investing more than USD 3 billion through 2013 in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com.

 






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