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Leading industry experts from JCCI and SCTA meet at the Hotel Summit Saudi Arabia  Join our daily free Newsletter

MENAFN Press - 09/10/2012

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(MENAFN Press) Leading industry experts from Jeddah Chamber of Commerce and Industry [JCCI] and Saudi Commission for Tourism & Antiquities [SCTA] are set to take centre stage at The Hotel Summit Saudi Arabia to be held on 18 and 19 November at the Park Hyatt Jeddah, in conjunction with The Hotel Show Saudi Arabia held at the Jeddah Center for Forums and Events from 17 to 19 November 2012.

In the recent years, the Kingdom's hospitality sector has witnessed a staggering expansion and continues to grow in tandem with inbound travel; which is also increasing, both in terms of Umrah and business visitors. According to Colliers International Report on Saudi Arabia hospitality, Jeddah saw the highest occupancy rates due to its domestic leisure travel and geographical position as the 'gateway to the holy city'.

The latest report by SCTA states that the Kingdom is expected to receive 88 million visitors by 2020, with Umrah accounting for around 16 million travelers by 2014, increasing the number of hotel employees from 10,200 to 18,600 in the same period creating 2.3 million jobs by 2020. In fact, there has been a sharp increase in the number of hotel rooms in the Makkah region, with many new projects announced in Jeddah, Makkah and Madinah.

Commenting on the Hotel Summit and the hospitality industry in Saudi Arabia, Sheikh Mazen Batterjee, Vice Chairman of the Board of Directors of the Chamber of Commerce and Industry in Jeddah, said: "With the long-term vision to boost the tourist influx from 47 million in 2008 to 88 million in 2020, the demand for hotel rooms is set to surge from 120,000 to 255,000. The Hotel Summit Saudi Arabia is a great point of convergence to define the strategic roadmap for the country's hospitality sector.

"We have introduced several initiatives that are aimed at promoting the tourism and hospitality industry in the Kingdom through training highly qualified staff capable of offering hospitality services of international standards."

In addition, fuelled by large“scale infrastructure developments and established Umrah and flourishing business travelers, many of the major hotel chains in Jeddah, Makkah and Madinah have embarked on a strategy of penetration, expansion and renovation of hospitality projects in the face of increased competition and demand for high-quality services and interiors by the international traveler.

In a recent report about trends on the GCC interior contracting and fit-out market, Ventures Middle East, knowledge partners of dmg::events, revealed that due to the increased supply of international brands offering nearly 3000 hotel rooms, Saudi Arabia's hospitality industry is now perceived by investors as the second most attractive of the GCC hospitality markets.

The Kingdom now boasts an impressive array of hotels with Swissotel Makkah, the largest hotel in the Kingdom, and the biggest entity of Swissotel Hotels and Resorts with 1487 rooms and suites. In addition 14 new Hilton hotels planned across the country in the next two years will also aim to recruit 40 per cent of employees for these hotels from within the country further contributing to Saudisation.

Mohammed Al-Amri, Executive Manager - Makkah Region, SCTA, said: "In view of the rising business tourism and exponential expansion of the hospitality industry, there are expectations of having more than 20,000 rooms till 2016, with the increasing number of workers in the field of tourism. The Hotel Show and Summit is an excellent platform to facilitate business, and provide networking opportunities for industry peers."

He further stressed the economic potential of this promising sector to create new jobs across various level as direct and indirect tourism related jobs in the various tourist activities to exceed the barrier of one million jobs by 2016 in Saudi Arabia.

The Hotel Summit, being held under the patronage of HRH Prince Sultan Bin Salman Bin Abdulaziz Al Saud, President & Chairman of Board of Directors of SCTA, organised by MICE Arabia, co-organised by dmg::events, will debate the latest industry trends from across the globe and ways to leverage the know-how to boost the booming hospitality sector in the Kingdom.

It will encompass debates and panel discussions on Saudi Arabia's economic landscape and hospitality sector's viability, investment planning, strategy and expansion, brand consolidation strategies, operational excellence and trends. The Summit will also discuss a range of other topics, including regulatory mechanisms, HR, technology, innovation and other workshops.

Notable speakers at The Hotel Summit Saudi Arabia include Gerald Lawless, President & Group CEO, Jumeirah Group, Muhammad Al Amir, Owner, Riyada International Company & Vice Chairman “ Accommodation Advisory Board SCTA, Kevin Wallace, President & CEO, JA Resorts & Hotels, Peter Blackburn, CEO, Cristal Hospitality, and Tarek Elsherif, Managing Director, Five Continents Hospitality Management, among others.

About The Hotel Show Saudi Arabia
Organised by MICE Arabia, co-organised by dmg::events, The Hotel Show Saudi Arabia will enjoy its debut from 17th “ 19th November 2012 at the Jeddah Center for Forums & Events, Jeddah, Kingdom of Saudi Arabia. The event is patronized by HRH Prince Sultan Bin Salman Bin Abdulaziz Al-Saud, Chairman of the Saudi Supreme Commission for Tourism & Antiquities (SCTA). The sister show to The Hotel Show, now in its 13th year in Dubai, and the largest full spectrum hospitality and supplies event for the MENA region, both trade-only exhibitions bring the best of regional and international manufacturers together with qualified buyers to meet the demands of burgeoning regional hospitality market. The esteemed events provide unmatched networking and sourcing opportunities and function as unsurpassed business to business platforms for the hospitality industry.About dmg :: events dmg :: events (formerly known as dmg world media), is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom. Founded in 1989, the company now manages over 80 exhibitions, conferences and online platforms for a variety of industries in up to 25 countries each year.dmg :: events is a leading supplier of face-to-face business information, with a customer-centric focus that localizes operations and relationships. Its objectives are to keep businesses informed and connect them with relevant consumers to create vibrant marketplaces across multiple event platforms. dmg :: events is divided into the following five divisions: 1.Energy (including the Global Petroleum Show, Gastech, World Heavy Oil Congress and others) 2.Middle East (ADIPEC, The Big 5, INDEX, the Hotel Show, the Office Exhibition, Reflex Publishing and others)3.Digital Marketing (including ad:tech, iMEdia Summits and iMedia Connection)


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