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Land Rover Celebrates the Best of British in the Heart of Paris  Join our daily free Newsletter

MENAFN Press - 09/10/2012

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(MENAFN Press) Amman, October 2012 “

Land Rover has made the best in British automotive design and engineering big news in Paris with a high-impact presentation of the all-new Range Rover, a show-stand featuring the Land Rover Defender driven by field agent Eve in the new James Bond movie SKYFALL„, and the European show debut for the revised 2013 Land Rover Freelander 2.

Paris was the first major international show appearance for the all-new Range Rover with its public show debut supported by an exclusive celebration of its status as an international design icon.

Over the two press days, Land Rover's motor show stand featured the complete new Range Rover line-up, with both Vogue and Autobiography versions, and the full powertrain range. This sees the 3.0 TDV6 diesel engine made available in Range Rover for the first time, alongside the 4.4 SDV8 diesel and the 5.0 LR-V8 Supercharged.

The display also made room for the rare, special edition Range Rover CSK heritage vehicle, a two-door model named in honour of Range Rover's first creator - Charles Spencer King. Its presence alongside the latest Range Rover generation provided a strong visual reference point for the evolution of the model's distinctive design.

The historic Paris Opera showcased an evening of Range Rover celebration with the new fourth generation model joined by its predecessors to demonstrate the evolution of its design across four decades. Since the introduction of the ground-breaking original Range Rover in 1970, successive models have remained true to its ethos as a luxury SUV, with each iteration taking refinement, performance and the application of advanced technologies to new heights.

As the all-new Range Rover moves into the spotlight, Land Rover can declare with confidence that it remains the world's finest luxury SUV.

The new 2013 LR2 / Freelander 2 joined the Land Rover stand on the second press day, making only its second public appearance following the unveiling at the Moscow motor show in August.

The 2013 Land Rover LR2 / Freelander 2 has significant revisions to provide a more premium feel with additional comfort and convenience. Changes to the exterior deliver a sportier, more purposeful appearance, including sharp new front and rear light units, using the latest LED technology and creating a new lighting signature with the daytime running lights.

Changes to the interior include three new colour ways for the cabin as part of the sporty new Dynamic grade, a brand new centre console, new seven-inch colour touchscreen control for audio, telephone and optional navigation functions, plus a more sophisticated and powerful surround sound audio system from Meridian, providing 825W of power and 17-speakers.

Further technology upgrades include: passive start; 'Say What You See' voice activation, electric parking brake and rear-view camera with an innovative 'Hitch Assist' guide to ensure an accurate and simple lining up of the tow ball with trailers.

In turn, Amjad Saeed, General Manager of Mahmoudia Motors, stated, "Land Rover cars have continuously exceeded customers' expectations and have proven to be highly advanced in terms of exterior design and high-tech add-ons. These premium features have strongly cemented Land Rover as one of the most powerful car brands in the world."

Land Rover celebrated 50 years of James Bond at the 2012 Paris Motor Show by displaying one of the Land Rover Defenders used in Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment's upcoming motion picture SKYFALL„, in UK theatres from 26 October. The Double Cab Pick Up, driven in the opening sequence by field agent Eve, played by Naomie Harris, was shown on the Land Rover stand during the second press day.

Co-Producer Andrew Noakes said, "Bond is quintessentially British and Land Rover is one of the most established and globally recognised British brands, so it was a natural step for us to involve them in the film."

About Mahmoudia Motors
Established in Jordan in 1999 under the umbrella of Mahmoudia Group, Mahmoudia Motors is one of the Kingdom's leading car dealerships and the sole and official dealer of Jaguar, Land Rover and Volvo vehicles. Providing the local market with premium luxury cars, Mahmoudia Motors is a name synonymous with innovation, unparalleled sophistication, powerful performance and unrivaled safety standards, positioning it at the helm of its industry. Mahmoudia Motors prides itself on being a customer-centric Company, and over the years, it has consistently been recognized by numerous prominent regional dealership awards for its exceptional after sales customer services.


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