(MENAFN - Muscat Daily) Experiment Events in Oman has launched its new music brand Wonderland', which aims at showcasing some of the year's unique music events.This year, Wonderland' debuts its first music show on October 18 by bringing down UK's prestigious music record label, Ministry of Sound.The Ministry of Sound Group comprises the world's largest independent record label, the world's most famous nightclub and is home to the world's most recognisable and iconic dance brands including, of course, Ministry of Sound plus HedKandi, Global Underground, Euphoria and Dance Nation.The idea behind launching such a music brand was to offer people something more than just a normal music show. The concept of Wonderland' is to give the experience of entertainment a whole new meaning - thus Wonderland' will house several ongoing activities ,which will happen alongside the music show and will officially open up avenues for young entrepreneurs, bloggers, social networkers to be part of a new circle.Wonderland' “ as the name suggests will represent a euphoric set up where InterContinental Muscat, Jabreen Hall has agreed to play host. The organisers will go the extra mile and set up the venue that looks like a wonderland of fantasy which will add to the fun and excitement.Zameel Ameen, Managing Director, Experiment Events said, ''After last year's success with the HedKandiLive in Muscat, we realised there was a huge potential and need for the launch of a separate brand to host music parties and events under that banner."We're taking the experience of a normal event show to the next level. We're going to create magic with some ground-breaking innovations that Oman has rarely seen before."With Nathan C playing some of his best house music representing Ministry of Sound, it will set the stage for one of the biggest names in music that will be brought down this year.''For ticket details and more information on the event visit www.facebook/exxperiment.com.