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Max Electronics Launches 'White Diamonds' Digital Fashion Accessory Brand  Join our daily free Newsletter

MENAFN Press - 07/10/2012

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(MENAFN Press) Max Electronics, the specialized distributor of electronic products and accessories in the GCC and part of Landmark Group, the iconic retail conglomerate, has announced the first official launch of White Diamonds, a leading digital fashion accessory brand, in the Middle East.

The White Diamonds range launched by Max Electronics during Gitex Shopper includes crystalized mobile and tablet accessories embellished with SWAROVSKI ELEMENTS.

The product portfolio caters to a wide range of touchscreen tablets and mobile phones including the iPhone 4, iPhone 4s, iPhone 5, Samsung galaxy s3, and iPads 2 & 3.

White Diamonds was first launched in Europe at IFA2010 followed by a foray into the Asian and North America in 2011. It has now entered the Middle East market on the back of a growing penetration of smart phones and tablets.

According to ABI research, smartphones alone are expected to earn the accessory industry 20 billion in 2012, accounting for more than half of the 36 billion in total industry revenues.

A recent study showed that smartphone owners spend roughly 56 on accessories per device, and by 2017, smartphones accessories are estimated to increase to 38 billion.

Commenting on the launch, Neelesh Bhatnagar, CEO Max Electronics said, "We are pleased to be the official distributors of White Diamonds in UAE, KSA, Bahrain, Oman and Qatar and are looking at plans to roll out the brand in India.

"We find that, today, consumers consider the tablet or smartphone as an integral part of their self-image and would like to accessorize these gadgets in a way that reflects their personality and sense of style.

The demand in this area is significant and we are pleased to be offering our consumers a leading brand of accessories to address this need."

Guido Jackels, Managing Director, White Diamonds, said: "SWAROVSKI ELEMENTS is the premium brand for fine loose cut crystals.

As a branding partner, we use the label "MADE WITH SWAROVSKI ELEMENTS" as a guarantee of quality and authenticity for the crystal elements used.

Being one of the world's largest manufacturers of crystal based covers for tablets and mobile phones; we are delighted to collaborate with Max Electronics in order to offer consumers the latest in technology accessories.

We are confident that the new product line up will surpass consumer expectations and reinforce Max Electronics' reputation as the leader in its field."

About Max Electronics LLC
Max Electronics is the specialized distributor of electronic products and accessories in the GCC and is part of Landmark group, the iconic retail conglomerate across Middle East and India.Landmark Group has a strong workforce of 40,000 employees and provides a value-driven product range for the family through its retail concepts. The Group has also diversified in the leisure, food and hospitality segments and Foodmark, the restaurant division, which operates the Group's own and franchise food outlets. Founded in 2005, Max Electronics LLC, represents retailers Emax and Nokia stores and distributes brands Midea, Skyworth, Hama, Cellularline, Jabra, White Diamonds, Thomson, Rapoo, Aha and more.Max Electronics has over 1,000 employees across the United Arab Emirates, Saudi Arabia, Bahrain, Oman and Qatar and grows at a rate of over 25% year on year.Emax is the largest Electronics Retail Chain in the Middle East, and an integral part of the Landmark Group. Emax currently has over 35 stores across the UAE, Saudi Arabia, Oman, Qatar and Bahrain. Emax represents more than 300 brands, with over 100,000 products across 20 plus categories.


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