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Barclays and UBS Are Ejected From top Global Brands Index  Join our daily free Newsletter

MENAFN - Qatar News Agency - 04/10/2012

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(MENAFN - Qatar News Agency) The Libor-fixing scandal, four years of banker bashing and the impact of a multi-million-pound rogue trader has seen Barclays and UBS kicked out of an index of the world's top 100 brands.

"Financial services brands are continuing to feel the impact of 2008's global economic downturn," the annual Interbrand survey of the 100 best global brands reported.

Last year, Barclays took 79th place and UBS was 94th; this year both were absent, reported The Independent newspaper on Wednesday.

Also hit was Credit Suisse, which declined 5 per cent in brand value to number 95 in the table. Not all finance firms were struck, however: five of the 12 financial services brands in this year's report increased in brand value, including American Express, Morgan Stanley, Olympic sponsor Visa and MasterCard.

 






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